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Explore the Epic
Red Hat One 2024, rebranded from the APAC Red Hat Sales & Technical Kick Off, marks a major shift in the way Red Hat engages its sales and technical teams across the region. Held as an annual flagship event, this year’s theme, “Explore the Epic,” set the tone for a truly immersive experience that challenged the limits of experiential marketing. Designed by amc asia! for Red Hat, the event aimed to inspire over 1,500 delegates, including sales and technical associates, global leadership, and for the first time, Red Hat partners from across the APAC region. The goal was to align these teams with the company’s go-to-market strategies while promoting individual and collective growth.
The theme, “Explore the Epic,” encouraged attendees to think beyond their current limits and tap into new opportunities for growth and success in the upcoming year. By focusing on three key attributes identified by leadership, the event’s journey was crafted to inspire self-discovery, teamwork, and alignment with Red Hat’s overall strategy for success. This vision was realized through a variety of engaging touchpoints, each meticulously designed to foster a sense of unity and purpose among the delegates.
The welcome experience set the stage for what was to come, immediately drawing attendees into the theme of exploration. This was followed by a world premiere opening performance that brought the energy of the event to life, captivating the audience and setting the tone for the days ahead. The stage design, reflecting the grandeur of the theme, was a key element, immersing attendees in an environment that felt both epic and inspiring.
Throughout the event, various experiences, like the interactive foyer and regional dinner, wove together the theme of exploration with cultural touches from Bali, enhancing the overall atmosphere and supporting local eco-sustainability efforts. Delegates were also treated to leadership keynotes that provided strategic insights while aligning personal and organizational goals. The epic finale left a lasting impression, emphasizing collective achievement and progress.
Red Hat One 2024 wasn’t just about presentations or strategy sessions—it was about creating an environment where people came together as one. The event concluded with “APC Got Talent,” a fun and engaging activity that highlighted the diverse talents of the delegates, rounding off an event designed to inspire, connect, and celebrate. The entire experience was a reminder of the vast opportunities ahead, and the power of coming together to achieve shared success.
Credits
Entry Title: Red Hat One 2024 - APAC
Entrant Company: amc asia!
Winning Category: Event - B2B Event
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