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Bravolebs
BravoCon 2023 took Las Vegas by storm, delivering the ultimate fan experience. Over 25,000 fans gathered for a weekend of celebration, marking the largest Bravo reunion ever held. The event, created by NBCU Creative Partnerships, featured over 160 Bravolebrities across three days of live panels, shows, and interactive exhibits.
The Bravo Bazaar made a triumphant return, offering fans a chance to explore branded booths and shop through a dedicated microsite. This setup connected Bravolebrity-owned businesses and emerging brands with attendees and fans worldwide. The event's seamless integration of commerce and fandom allowed for a unique shopping experience.
Content production was another major highlight. The in-house team produced 7 linear Look Live spots featuring brand ambassadors, a behind-the-scenes “Making of the Bravos” segment for Bravo, and an impressive 153 social videos and stills. The event also included 13 ad products, six panels, and a 22-minute live-to-tape recap show titled Best of BravoCon for Peacock.
The event proved to be a goldmine for sponsors. With 20 sponsors on board, the event achieved a remarkable 99% brand recall for on-site partners. The buzz was undeniable, generating over 800 press stories, 250 million social media engagements, and 270 million cross-platform video minutes consumed.
BravoCon 2023 successfully blended entertainment, fan engagement, and sponsorship opportunities, cementing itself as a must-attend event for fans and brands alike.
Credits
Entry Title: What Happens in Vegas, Slays in Vegas!
Entrant Company: NBCUniversal
Winning Category: Event - Entertainment Event
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