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Franks' Traditions
The design of FRANK, a restaurant in Dubai's Bluewaters neighbourhood by DA BUREAU, encapsulates the essence of street culture, hip-hop, and the casual atmosphere of backyard parties. The space balances informality and boldness with a clean, urban aesthetic that speaks to its roots in street style and FRANK's evolution as a brand. The restaurant is divided into two distinct floors, each embodying a different phase of the day, both reflective of the energy of urban life.
The ground floor is an open, bright, and social hub where patrons can relax and enjoy the iconic ribs that have become synonymous with FRANK. The design draws from the familiar setting of an American backyard, with a basketball court at its core. This central feature, extending from the terrace into the hall, symbolises FRANK’s connection to casual, everyday street culture. The space is also filled with greenery and illuminated by upbeat music, while garage doors and glowing toolboxes at the entrance set a casual, laid-back tone. Seating is arranged in hard plastic sports chairs around massive tables, evoking the feel of bleachers at a sporting event. The rubber-coated floor further adds to the active, dynamic vibe, while the open kitchen grill showcases the culinary heart of the restaurant.
As the day transitions into night, so does the atmosphere on the first floor. Dimmed lighting, neon accents, metal finishes, and graffiti evoke the energy of an afterparty, amplifying the mood. A dried-up swimming pool repurposed as a bar, along with a skate ramp for seating, adds playful, edgy elements to the design. The space is infused with a more daring aesthetic, reflective of the wild, unrestrained nature of late-night gatherings. One standout feature is an oval gambling table reimagined as a cocktail lounge, with pre-mixed drinks nestled in ice at its centre.
Overall, FRANK represents a harmonious blend of street style and modern design, creating a space that is simultaneously welcoming and rebellious. Its playful, bold approach to interior design honours the evolution of the FRANK brand, staying true to its roots while offering an immersive, unforgettable dining experience.
Credits
Entry Title: FRANK restaurant
Entrant Company: DA BUREAU
Winning Category: Interior Design - Restaurants & Bars
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