Interview with Dirk Vrints from Belgium
June 23, 2023
Interview with Qinru Zhang from United States
June 26, 2023
D+I (Design + Industry) and Zeta Surgical shares the same aspiration of doing the most for humanity with a medical marvel that would be a huge advantage in the future of neurosurgical navigation.
The advancement of technology, more importantly augmented reality (AR) has only increased its reliability and has become a significant part of the healthcare system. Augmented reality is described as a form of technology that superimposes a computer-generated image to the user’s view in the real world and it is a fascinating interactive experience. It has multiple sensory modalities including visual, auditory, haptic, somatosensory and olfactory. Henceforth, proving that the existence of augmented reality (AR) in the healthcare system grows favorable by the day!
ZETA – Augmented Reality Neurosurgical Navigation is a computer vision-based navigation system that is able to track the patient in real time with surgical tools during outpatient and emergent procedures complete with external ventricular drain (EVD) placement. Due to its emanating nature, this procedure will often be performed freehand and it would result in imprecision in catheter placement. However, Zeta would counter such a risk as it allows a precise catheter placement in the brains of the patients that suffers from a life-threatening build-up fluid and pressure increase.
The geniuses behind such a medical device is Zeta Surgical, a company that was built by a team of Harvard graduates and academics with a noble mission in mind, democratizing the access to accurate, safe and fast image-guidance. D+I (Design + Industry), Australia’s very own leading product design and development consultancy that has over 80 dedicated designer specialists and engineers with a shared passion in improving technology for the greater good.
This medical wonder will observe a significant improvement in patient care, efficiency and decrease costs in a very costly manner. While researchers remain dedicated in working to provide better technological solutions, the existence of Zeta’s medical device alone is more than enough of a contribution for the greater good!
Both Zeta’s and D+I (Design + Industry)’s contribution towards the world was globally applauded, celebrated and rightfully awarded NY Product Design Award’s Product Designer of the Year of 2023! The most highest award that the award possesses with the category of Medical Devices & Technology – Medical Devices.
Credits
Entry Title: ZETA – Augmented Reality Neurosurgical Navigation
Entrant Company: D+I (Design + Industry)
Client: Zeta Surgical
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