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The Stella McCartney Cares Pink Foundation partners with Netflix’s Sex Education to educate its young audience on breast cancer in true Moordale High fashion!
Stella McCartney Cares Pink Foundation is an organization that is deeply devoted to urge its young audience to bring about a conversation surrounding breast cancer and to check their breasts and pecs regularly as breast cancer is the most common type of cancer accounting 30% in the age group ranging from 18 to 39-year old’s. This conversation may be strenuous to bring up which is where Netflix comes in.
Sex Education is a celebrated show known for addressing awkward topics with ease and hilarity and taking account of the show’s dry wit, ‘Toilet, Teeth, Tits’ was conceived, a catch self-examination routine that would bring about a conversation on health. The routine was expressed by familiar cast members of Moordale High that the audience would feel ease as they engage in an open and honest conversation on breast cancer.
ACNE featured the founder herself, Stella McCartney as the star of an old VHS show with opinions that communicates the common myths and misconceptions about breast cancer to which the cast members dismiss. GIFs, influencer content, a Times Square Billboard and Stella McCartney merchandize was paired with the 2-minute short film.
ACNE strategically arranged the content rather spectacularly to discuss the difficult topic and tackled the misconceptions that comes with breast cancer. A combination of the characters from the famed Netflix show bodes well with the topic at hand with over 2.6 million views of the film was garnered, a show of success.
Apart from that, the content ranked first in engagement on Stella McCartney’s Instagram page. The successful film was awarded a Platinum Medal under the category of Social Media Videos – Public Relations by the 2022 LIT Commercial Awards.
Credits
Entry name: Toilet, Teeth and Tits
Entrant Company: ACNE
Winning Category: Social Media Videos – Public Relations
Read about the grand winners and their celebrated productions of the 2022 LIT Commercial Awards here!
