Interview with Andrea Serrano Villaverde, Spain
January 15, 2021
Interview with Yu Hsuan Liao, Founder of Ding Yong Culture and Creative Ltd., Taiwan
January 19, 2021
TikTok's recent campaign brings forth a sense of belonging as an app filled with raw, fun entertainment!
The winners in Season 2 of NYX Awards are finally revealed this week, and we must congratulate all the winners with their amazing ideas and concepts!
Now, unless you lived under a rock, there is definitely no way that you do not know about TikTok and its rising popularity as the world's premier entertainment app.
The Specialist Works curated one of the biggest digital campaigns for TikTok, "What Are You Waiting For?", and has successfully won the coveted Grand Winner in the NYX Video Awards. Take a look here:
In this campaign, TikTok is being positioned as a campaign that continues to supply raw, real entertainment, being an antithesis to what other similar platforms have become.
The video depicts users being invited down into the rabbit hole that is TikTok, enjoying both the visuals and talents that they are being exposed to.
Each second of this ad is intricately directed to ensure that the message is brought out properly, allowing even the most discerning of users to understand the underlying message beneath this video. Pretty cool, amirite?
Credits
Name: What Are You Waiting For?
Entrant Company: The Specialist Works
Client's Name: TikTok
Category: Commercials / Marketing, Entertainment
Want to see more award-winning videos such as this? Come take a look at the Winner's Page on NYX Video Awards now!
