1Congratulations on your achievements in the NY Digital! Could you start by introducing yourself or your agency? Can you also share a bit about your journey into your current industry?
Thank you! My name is Alisa Gannota, and I’m a graphic designer based in New York City. I specialize in branding and visual storytelling, working across industries like beauty, beverages, and film.
My journey into design started with an interest in art, exploring my creativity across multiple mediums such as sculpture and painting. I later studied Communication Design at Parsons, where I learned how to translate creative ideas into brand systems through a multi-disciplinary approach.
2What inspired you to submit your work for this competition, and what does winning mean to you personally and professionally?
I submitted my work because I believed the project had something meaningful to say—not just visually, but strategically. Winning feels incredibly validating, especially as someone early in my career. It reinforces the idea that thoughtful, story-driven design can make an impact, and it motivates me to keep pushing creatively.
3Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today’s industry?
For me, it’s the combination of strong design, strategic thinking, and simply having fun with the project. I wanted to explore how visual identity can reflect not just what a brand does, but why it exists. In today’s industry, we’re seeing a shift toward more conscious, narrative-led branding—and this project embodies that direction.
4What do you believe set your project apart in such a competitive field? Were there specific elements or strategies that made it shine?
I think two things set it apart: first, a clear, research-driven strategy behind every visual choice; second, cohesion across multiple touchpoints (print, digital, and packaging). Rather than treating each asset as a separate exercise, I wove them together under a single narrative thread.
5Every project has its challenges. Can you share a significant obstacle you faced during this process and how you overcame it?
One of the challenges in this project was staying true to the brand’s legacy while also being bold with the design. To overcome this, I carefully explored how the two could merge and defined that relationship for a clear perspective. Learning to edit myself was essential.
6Winning an award of this caliber often brings recognition. What do you hope this achievement will mean for your career, your team, or your agency in the long run? Have you already noticed any changes or opportunities arising from this recognition?
This award is a meaningful milestone. It has already sparked new conversations and interest in my approach, which is exciting. I hope it leads to projects that challenge me and align with the thoughtful, forward-thinking design I want to do more of.
7What has the reaction been from clients, audiences, or stakeholders about your winning entry? Any feedback or memorable moments that stand out?
The feedback has been really positive—some clients reached out to say congratulations, and a few people told me the project felt fresh and well thought out, which was great to hear. Honestly, just knowing the work connected with people and stood out in a crowded field means a lot.
8For those aspiring to achieve similar success, what advice would you offer to help them not only thrive in their industries but also craft compelling, award-worthy entries? Are there specific practices, mindsets, or strategies you believe are key?
Don’t chase visual trends without a reason. Ground your concept in research—brand mission, audience needs, market gaps. Show how you arrived at your final solution. Judges (and clients) want to see the journey, not just the destination.
Early in your career, build a broad skill set—branding, packaging, basic animation, UI. Understanding how your work fits into different contexts makes your entries more adaptable and well-rounded. Find mentors or peers who push you to refine. Fresh eyes help you identify blind spots you might overlook.
9The creative industry is constantly evolving. How do you view these changes, and where do you hope to position yourself in the future?
I see the industry moving toward multidisciplinary thinking—designers are now valued for their ability to jump between digital, print, motion, and immersive experiences. In the future, I want to position myself as someone who can guide a brand’s visual identity across every medium.
10Entering awards can be daunting for many, especially those just starting out. What would you say to individuals who have limited experience, or are hesitant to showcase their work in competitions? How can they build confidence and see the value in participating?
Your work doesn’t need to be perfect to be meaningful. If you have a project that taught you something—an insight you uncovered or a creative risk you took—share it. Competitions aren’t just about winning; they’re an opportunity to get feedback, build your confidence, and expose your work to new audiences. Start small—enter a local or student competition—then use that experience to refine future submissions.
11Creativity thrives on community. What message would you like to share with fellow creatives, marketers, and advertising professionals?
Collaboration over competition. When we share resources, critique each other’s work, and celebrate successes together, the entire industry elevates. I’ve found that networking and genuine peer support lead to long-term growth and unexpected opportunities.
12Winning is a team effort in many cases. Is there someone or a group of people you’d like to dedicate this achievement to, and why?
I’d love to dedicate this to the creative peers and mentors who’ve supported me along the way. Having people to exchange ideas with, get honest feedback from, and share the ups and downs of the process has been invaluable. This kind of recognition feels even more meaningful knowing it’s been shaped by that community.
13If you could describe your award-winning entry in one sentence, what would it be and why?
A bold, cohesive system built to tell a brand’s story clearly and memorably. Great design isn’t just about aesthetics—it’s about clarity, consistency, and impact.
14Finally, what’s next for you? Any exciting projects or upcoming goals that you’d like to share with us and the audience?
Right now, I’m focused on pushing my work further by exploring motion and interactive design. I’m interested in how branding can live beyond static visuals—how it moves, responds, and creates more immersive experiences. I’m also working on a few self-initiated projects that allow me to experiment with creative direction and storytelling in new ways.
