How Marco Huang is Turning Light Into Stories with Holograms at Fungs Design

I am part of Fungs Design, a studio specializing in dynamic visual storytelling.

Our work spans visual animation, AR/VR, new media design, immersive experiences, brand image design, and more.

Driven by a passion for animation, we’ve developed an integrated approach that combines AR/VR, AI real-time computing, and immersive storytelling.

“OMAKASE Immersive Wave Projection” challenges the sensory dimension of dining spaces. To demonstrate that digital art can deepen taste memories, we combined the sound of waves with the ritual of cooking. The most gratifying part of winning this award is witnessing how technology can facilitate a deeper conversation between chefs and diners.

Our motivation for participating in the “SKM Park Outlets Roller Rink” was to redefine the social role of projection art. For example, the SKM Park Outlets Roller Rink is not only a visual design—it also attempts to translate the sensation of speed from pulley movement into the language of light traces.

The inspiration for "OMAKASE Immersive Wave Projection"comes from the chef’s philosophy of "旬" (seasonality). Our team has conducted long-term research on the digitization of natural textures. This project uses the rhythmic movement of particles—projected as waves—to echo the taste experience. It proves that technology and cuisine are not two parallel lines without intersection. Digital art can become a seasoning in cooking, acting as a sixth sense that extends the five traditional senses of the dining experience.

The inspiration for "SKM Park Outlets Roller Rink" came from the mechanical beauty of old-fashioned pinball tables. We translated the kinetic energy of roller skating into trails of light. Starting with the motion of a pinball, the experience moves through a colorful tunnel into a starry universe. Cute, blooming flowers shift the visual hierarchy, and finally, the pinball completes the visual feast as it passes through a vivid, color-filled water pipe mechanism.

"OMAKASE Immersive Wave Projection" uses several high-brightness laser projectors, arranged at the restaurant entrance to create an immersive projection effect. This allows diners not only to enjoy the taste of the food, but also to experience the impression of connecting fresh ingredients through the visual and auditory sensations of waves.

"SKM Park Outlets Roller Rink" presents fairy-tale starlight effects through high-resolution projection, with floral visuals that appeal to all ages. Unlike traditional playgrounds, which are often experienced in passing, Fungs Design has successfully redefined an unforgettable play space through light and shadow.

We needed to overcome environmental challenges affecting the projector, which is why we’ve always partnered with high-quality hardware suppliers to ensure the equipment maintains image quality and performs reliably in various conditions.

With the recognition of MUSE, and the trust and expectations of our clients, Fungs Design will continue to deliver more unexpected and delightful experiences across diverse fields in the future.

Marie Claire and bloggers shared their experiences with "OMAKASE Immersive Wave Projection" and were amazed by the blue waves that appeared when the door opened. In an instant, they felt transported to the seaside—a peaceful and relaxing atmosphere. The water projections echoed the shimmering ceiling, guiding diners to savor the art of food. Consumer feedback reinforces our belief that animation can be a bridge to touch the soul.

"SKM Park Outlets Roller Rink" unexpectedly became an educational space for families. Parents and children discussed the different light trail effects and the physical concept of "acceleration" together. Children not only strengthened their bonds with their parents but also learned through interactive art while playing.

Finding creativity through limitations — in the past, restrictions in certain fields meant that hardware modifications were not allowed, which led to the development of non-contact projection solutions. In fact, the commercial value of projection art still holds infinite potential for growth.

Market demand is shifting from "visual impact" to "emotional resonance." Our team has been using AI tools to enhance creativity. With the endorsement of awards and a portfolio of outstanding work, Fungs Design, as an industry representative, provides one-stop solutions in brand marketing and cultural curation through immersive experiences.

The most painful part of design isn’t that a project wasn’t selected, but that years later, the original idea is buried by our own hands due to a lack of opportunity. The MUSE Creative Awards is the starting point for creativity to be seen by the world.

In this era of rapid AI replication, safeguarding originality and uniqueness is crucial. The value of creativity lies not in 'creating from nothing,' but in the ability to translate 'data into emotion.'

This award is dedicated to our hardworking team and our clients who insist on high quality. It is because of you that Fungs Design continues to prove that "exceptional design" is born at the intersection of "creator courage" and "user wisdom."

OMAKASE Immersive Wave Projection: Exploring the intertidal zone at the tip of the tongue and the crest of the wave.

SKM Park Outlets Roller Rink: On the 23-meter slide, every child becomes Van Gogh.

The theme of the 2025 MUSE Award is "Work Together to Create Brilliance," highlighting the importance of sustainability and social impact. Fungs Design will focus on technological innovation, sustainable design, user experience improvement, cross-field collaboration, and international development. In the future, we plan to expand our projects in the entertainment and tourism industries. We look forward to seeing works designed by Fungs Design at the next MUSE Creative Awards.