Interview with Bill Elliott, Founder of Kong Studio Ltd, United Kingdom
February 10, 2021
Interview with Lara Wilkin, Germany
February 17, 2021
Thanks to some creative storytelling by Arcana Academy, KILZ Paint & Primer's recent ad campaign is truly special in its own right.
If you are a first-time homeowners getting ready for some DIY to beautify the house, chances are you might have forgotten to use a primer as an undercoat before you proceed to paint your house.
However, thanks to some of the more memorable scenes in this ad campaign by KILZ Paint & Primer, this misinformation (or lack thereof) might change. Check them out here:
Aptly named Paint Loves Primer, this ad campaign targets the oldest subset of millennials, ‘Xennials’, who are now the largest segment of first-time homeowners in the United States.
The entire ad depicts both paint and primer continuing their love affair as a fundamental part of adulthood.
With a warm filter and a mishmash of real life events portrayed joyfully, this NYX Marcom Awards winning ad campaign is just a delight to watch from start to finish!
Credits
Name: Paint Loves Primer
Entrant Company: Arcana Academy
Client's Name: KILZ Paint & Primer
Category: Advertising, Ad
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