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Enter a realm where clothing warps perception itself
Imagine exploring a stunning virtual YSL store, surrounded by iconic black and neon lights, all from the comfort of your own home. This visionary experience was brought to life by KIVISENSE, in collaboration with YSL Saint Laurent, captivating a generation of beauty-savvy Gen Z consumers in China.
Dive into Immersive Beauty
Forget flat screens and static images. This pop-up event at the CDF in Sanya used cutting-edge VR technology to transport users into a captivating metaverse beauty space. Donning a VR headset, you could explore the store at your own pace, virtually interact with products, and witness the magic of YSL firsthand.
Unleash the Extraordinary
Abstract concepts like colors, textures, and even the rejuvenating effects of YSL's products were transformed into stunning visuals, thanks to VR's immersive power. Imagine the electrifying energy of Dua Lipa's music swirling around you as you explore, blurring the lines between reality and the avant-garde world of YSL.
Explore the web, Unleash discovery
This wasn't just a virtual window-shopping experience. YSL went the extra mile to build relationships with visitors. By offering exclusive gift codes redeemable for beauty samples in physical stores, they encouraged exploration and boosted offline sales, proving the power of VR to bridge the gap between digital and physical worlds.
A Vision for the Future
This project exemplifies the significant impact of VR in crafting memorable brand experiences. Not only did it capture the attention of Gen Z consumers, but it also successfully drove engagement, sales, and customer loyalty. It's a shining example of how innovative technology can revolutionize the retail landscape, offering personalized, immersive experiences that resonate deeply with customers.
Credits
Entry Title: YSL Omnichannel Boutique Metaverse
Entrant Company: KIVISENSE
Client: Saint Laurent
Winning Category: VR & 360 Video (Campaign) - Retail & Shopping (NEW)
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