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Step into New Lives, Discover Yourself, and Play With Possibility
Calling all Simmers worldwide! Get ready to unleash your creativity and explore endless possibilities with the latest update for The Sims 4 and its exciting new expansion packs. In this playful collaboration with Alkemy X, EA invites you to embark on a whimsical journey of self-discovery through the lens of your favorite life simulation game.
Mxmtoon: The Face (and Many Faces) of The Sims 4
Join singer-songwriter, artist, and internet personality Mxmtoon as she transforms into a kaleidoscope of Sims characters! Through the magic of visual effects, Mxmtoon embodies the joy of trying on new identities, from a Victorian ghost with a flair for drama to a toddler full of boundless energy. Witness her hilarious and heart-warming adventures as she explores different personalities, pushing the boundaries of imagination and reminding us all that fun lies in finding ourselves.
Beyond the Screen: Embracing the Power of Playful Transformation
This campaign extends beyond captivating visuals and engaging characters to champion self-expression and the transformative potential of play. The Sims 4 has always been about crafting unique stories and living dream lives, and this collaboration takes it to a whole new level. With the new gameplay experience and expansion packs, you hold the key to unlocking countless possibilities for your Sims (and perhaps even discovering a bit more about yourself in the process).
Credits
Entry Title: The Sims 4
Entrant Company: Alkemy X
Client: Electronic Arts
Winning Category: Video / Online Video (Campaign) - Games / Gaming
Celebrate Wild Rift's 2nd anniversary with a social media campaign unlike any other! It's all about the players, featuring UGC contests, influencer spotlights, and even an in-person fan art auction. Join the party and be part of the Wild Rift community!
