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In an exciting development, Scout Lab has crafted an innovative and heartfelt marketing campaign for Hello Heart's newest addition, the Dot-to-Dot feature.
Hello Heart, a pioneer in digital heart health solutions, offers its services through employer health benefits, making heart health management both accessible and convenient for employees. The Dot-to-Dot feature is a game-changer in the field, leveraging artificial intelligence, behavioral science, and personalized coaching to inspire healthier lifestyles. It's like having a personal heart health coach, guiding users to understand how their everyday choices directly impact their heart. This move is a testament to Scout Lab's creativity and dedication to promoting health and well-being through technology.
The marketing campaign by Scout Lab is a mix of innovation and human touch. At its core is a beautifully designed landing page, which serves as a welcoming gateway for those curious about the Dot-to-Dot feature. This page is both educational and captivating, encouraging visitors to delve into the realm of heart health.
Scout Lab has creatively broadened its outreach, introducing visually striking digital banners across a wide range of online spaces. These banners are crafted to be more than visually engaging; they prompt individuals to reflect on their heart health and encourage exploration of the Dot-to-Dot feature. Beyond the digital landscape, Scout Lab has cleverly adopted Out-Of-Home advertising, placing billboards in key locations. These billboards are designed not just to stand out visually but to engage passersby in meaningful conversations about heart health, strategically located in areas bustling with life to spark interest and foster community dialogue on the topic.
The centerpiece of the campaign is a touching commercial that goes beyond the traditional advertisement. It weaves a compelling tale that captivates audiences, guiding them through the importance of heart health and the life-changing possibilities offered by the Dot-to-Dot feature. Scout Lab's initiative for Hello Heart's Dot-to-Dot feature transcends mere promotion; it extends a sincere call towards healthier living. This campaign uniquely combines technology, innovation, and a personal touch, uniting them to emphasize heart health in a manner that's not only engaging but also easy to embrace and empowering for everyone involved.
In 2023, Scout Lab's campaign for Hello Heart's Dot-to-Dot feature was honored as a Platinum Winner at the TITAN Health Awards in the 'Marketing Campaign - Health Campaign' category. This award highlights the campaign's innovative approach and significant impact in promoting heart health. It recognizes Scout Lab's adept use of technology and compelling storytelling in creating a campaign that resonates deeply with audiences and encourages proactive health management.
Credits
Entry Title: Hello Heart Dot-to-Dot
Entrant Company: Scout Lab
Client: Hello Heart
Winning Category: Marketing Campaign - Health Campaign
Producing a sensitive commercial video is a challenging task, but skillfully capturing its essence and making a positive impact is an art, as demonstrated by Faktory's expertise in oncology for Intermountain Healthcare.
