Marvel SNAP: Snapping Up Hearts and Downloads at NY ComicCon
January 26, 2024
Scout Lab Launches Campaign for Hello Heart’s New Feature
January 26, 2024
Step through the rabbit hole – immerse yourself in playful fashion
Coach and White Rabbit invite you to a wonderland of style and imagination with their captivating exhibition in Shanghai. Inspired by playful spirits and a shared love of pop culture, this immersive experience takes you on a journey through the Coach x White Rabbit Winter 2022 collection.
Where Candy Dreams Come True – Discover the Sparkling Collection
As you tumble through a magical archway reminiscent of Alice's rabbit hole, get ready to be dazzled by a gallery showcasing the Coach x White Rabbit collection. Candy-hued ready-to-wear items, playful handbags, and charming accessories adorned with the iconic White Rabbit logo come to life, whispering promises of joyous adventures. Whimsical children's designs add a touch of sweetness, making it a delight for families alike.
Beyond the Walls of the Gallery – Enter Coachland, a Realm of Interactive Delights
But the journey doesn't end there! Step into Coachland, a vibrant playground where the worlds of Coach and White Rabbit collide. Immerse yourself in interactive installations, lose yourself in a maze of giant candy drops, and capture playful moments in photo booths bursting with vibrant colors. Each turn promises a discovery, a chance to reconnect with the inner child and let your imagination run wild.
Masterful Craftsmanship Unveiled – A Glimpse into Coach's Legacy
For those intrigued by the art of luxury fashion, a dedicated leather workshop beckons. Witness firsthand the meticulous craftsmanship that goes into every Coach creation, brought to life through a mesmerizing sound-reactive film. This intimate peek behind the curtain reveals the passion and skill that permeates every Coach x White Rabbit piece.
Celebrate with Star Power – A Star-Studded Opening
The opening of the exhibition showcased its undeniable appeal, drawing in a dazzling array of celebrities. Coach Family members Wu Jinyan and Vanness Wu, model Du Juan, and singer Curley G mingled with actresses Fair Xing and Yao Chen, enjoying the playful atmosphere. Dou Jiayua and model Lela Wang added their touch of glamour, making the event a true celebration of style and joy.
Unwind and Reflect – A Sweet Ending to a Fantastical Adventure
After your whirlwind journey, let the magic linger a little longer at the cozy exhibition café. Sip on delicious refreshments, savor memories of playful discoveries, and perhaps even indulge in a sweet treat reminiscent of the iconic White Rabbit candy. This final touch ensures that your Coach x White Rabbit experience leaves a smile on your face and a spring in your stride.
Credits
Entry Title: Coach x White Rabbit: Immersive Exhibition
Entrant Company: Coach United States
Winning Category: Experiential & Immersive - Exhibition Experience
Step into the Marvel SNAP Collectors Cube and experience the game like never before! This immersive booth at NYCC transported attendees into the vibrant world of the card game, igniting pre-launch buzz and record-breaking downloads.
