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Zecheng Zhong
From his earliest memories, Zecheng Zhong has dreamed of being a car designer. At Skyworth Automotive Design Co., Ltd., he played a major role in designing the SKYWORTH Q—a sporty, high-tech, fully electric hatchback focused on eco-friendly innovation.
1Congratulations on winning the MUSE Design Awards! Can you introduce yourself and share about what inspired you to pursue design as a career?
From my earliest memories, I’ve been driven by the dream of becoming a car designer.
2What does being recognized in the MUSE Design Awards mean to you?
It means our team's efforts have been officially recognized, and it genuinely motivates us to keep moving forward with even greater determination.
3How has this achievement impacted your career, team, or agency, and what opportunities has it brought so far?
As a young team, this recognition is vital for our morale. It increases exposure for our designs, attracts new projects, and enables us to demonstrate our capabilities in diverse areas.
4What role does experimentation play in your creative process? Can you share an example?
It plays a critical role—for example, we conduct experiments to validate the vehicle’s stance and proportions, which is essential to our process.
5What's the most unusual source of inspiration you've ever drawn from for a project?
It stems from a combination of life experiences, deep market insights, and the collective strength and dedication of our team.
6What’s one thing you wish more people understood about the design process?
I hope more people come to understand the design process, because great design isn’t created overnight. Truly quality products require careful time, thoughtful refinement, and patience.
7How do you navigate the balance between meeting client expectations and staying true to your ideas?
I always begin by carefully listening to the client’s perspective to fully understand their needs before engaging in any discussion. Then, I approach the conversation from the product’s standpoint, aiming to find common ground and reach a mutual agreement.
8What were the challenges you faced while working on your award-winning design, and how did you overcome them?
The greatest challenge lies in successfully bringing this vehicle to mass production and eventually introducing it to the market. While we’re still working diligently every day, I’m confident that by uniting our team’s diverse strengths, we’ll soon unveil our creation to the world.
9How do you recharge your creativity when you hit a creative block?
I consciously step away from work at appropriate times—perhaps to play a competitive tennis match or engage in other physical activities—to relieve mental tension and recharge my focus. This deliberate disengagement often reveals alternative solutions and fresh perspectives I wouldn’t see while fully immersed in the problem.
10What personal values or experiences do you infuse into your designs?
I've always adhered to the principle of 'form follows function,' which gives authentic value to my designs.
11What is an advice that you would you give to aspiring designers aiming for success?
Excellence in small things consistently builds winning habits—the true and lasting foundation of sustained success.
12If you could collaborate with any designer, past or present, who would it be and why?
What I truly love about Philippe Starck is how his creative mind effortlessly soars beyond conventional design thinking and expectations.
Winning Entry
SKYWORTH Q | 2025 MUSE Design Awards
Zecheng Zhong
Skyworth Automotive Design Co., Ltd
From his earliest memories, Zecheng Zhong has dreamed of being a car designer. At Skyworth Automotive Design Co., Ltd., he played a major role in designing the SKYWORTH Q—a sporty, high-tech, fully electric hatchback focused on eco-friendly innovation.
Explore the journey of Hao Chang, the Gold Winner of the 2025 MUSE Design Awards. He’s a New York architect with urban planning roots. Inspired by drawing and calligraphy, he brings beauty to designs. For light projects, he builds models to test form.
