Interview with PD Leung, Co-Founder of CT.LAB Experience Design, China
July 5, 2021
Interview with Watson Koay, Goflex Design & Reno Sdn Bhd, Malaysia
July 7, 2021
YSL Beauty Exude Beauty, Elegance, and More with Its New Cushion Foundation
A great product needs to imbue a part of the brand itself into the design, where the combination will allow a normal consumer to recognize it from afar.
YSL Beauty has done a great job with its products when it comes to this aspect. As a premier cosmetics brand, their new video campaign is quite the head-turner. Have a look here:
YSL’s iconic product, Le Cushion Encre de Peau (or cushion foundation), has a new facelift, where it’s dressed in real couture fabric that gives it a luxurious look that many users yearn for.
The video campaign that acts as an accompaniment to the new look, where an influencer uses the cushion foundation as a part of her daily life.
What’s the result, you say? A monumental success, of course! YSL has always been in the forefront when it comes to branding and product placement, and this is just one of the many prime examples of its stellar work.
Its Grand Winner win in the latest NYX Video Awards is a further solidification of its dominance in the industry, and with more products (and more award wins?) to come, we at muse.world are definitely looking forward to seeing more YSL here!
Credits
Name: YSL BEAUTY LE CUSHION ENCRE DE PEAU LAMÉ LIMITED EDITION
Agency: BEAMY
Client: YSL BEAUTY
This could be your moment to give your brand, idea, or concept a spotlight of its own. Email me at andy@iaaawards.org, and we can assist you in bringing your work to life!
