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WTMX Chicago
101.9fm The Mix, also known as WTMX, is a popular radio station in Chicago, Illinois featuring a primarily Hot Adult Contemporary music format that includes a mix of current hits and popular songs from the past few decades. Being a popular radio station that is well-known for its engaging morning show, "The Morning Mix," it features a combination of music, entertainment, and comedy. It has been the go-to radio station in Chicago for years, often featuring a mix of live events, interviews, and listener interactions.
"Your Day with 101.9 The Mix" is an advertising project by Shuttershot Productions that perfectly brings viewers to start the day with 101.9 featuring famous names such as Post Malone, Lady Gaga, Taylor Swift, and Lizzo to name a few that were carefully placed all around the video. The video was masterfully created to show how the central character starts their day with a wake-up alarm at 101.9AM which was a reference to their radio station frequency alongside a carefully placed Harry's Styles Key.
The short video continues with the central character waking up and wearing a pair of Harry Styles slippers and proceeds to make their breakfast of eggs and toast with popular artist names such as Lizzo and Post Malone which was carefully inserted into the props. The scene continues to prepare a cup of coffee, instead of using the normal sugar, the central character is seen using Maroon 5's sugar pack which was a reference to Maroon 5's popular song Sugar which garnered more than 4B views. The short video was made likely to attract listeners and viewers by highlighting the diverse and exciting lineup featured on the 101.9fm The Mix radio station.
The ad even featured the Chicago L, the rapid transit system that serves the city of Chicago. The central character is shown to this point to have been transiting the Chicago train and is seen with coffee in 101.9fm The Mix's mug together with Lady Gaga inserted in the scene by the back of the phone cover. The creativity and visual aspect of the advertisement oozes creativity, an aspect that represents the daily lives of many working adults but in a much more positive and creative representation.
At the climax of the video, it shows how popular singers or music could be creatively inserted into daily objects and aspects such as Green Day and their song Boulevard of Broken Dreams as road signs, Jonas Brothers as pedestrian signals, and Taylor Swift's red scarf which was sung about in her song. The creative video ends as a representation that while listeners wake up, prepare breakfast, and go off to work, 101.9fm The Mix is always by the listener's side with popular songs.
Credits
Entrant Name: Your Day with 101.9 The Mix
Entrant Company: Shuttershot Productions
Winning Category: Video / Online Video (Single) - Entertainment
Explore the Official List of 2024 Vega Digital Awards: Season 1 Winners here.
