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How does a simple message turn into a game-changing business tool? Ying Li, a Product Lead at Meta has led the charge with Click-to-Message Down-Funnel Conversion Ads, transforming how companies connect with customers and drive real results.
In an era where meaningful customer interactions drive business success, brands must find more effective ways to engage their audience. Meta's Business Messaging Click to Message Down Funnel Conversion Ads helps businesses connect with customers through real time, personalized conversations on Messenger, Instagram Chat, and WhatsApp. Designed to improve engagement and conversion rates, it provides businesses with smarter tools to refine targeting, track outcomes, and enhance communication. By making interactions more relevant and efficient, it enables companies to strengthen customer relationships while maximizing the impact of their marketing efforts.
Ying Li played a key role in shaping Click to Message Down Funnel Conversion Ads, ensuring it delivers practical solutions for businesses looking to strengthen customer connections. Under her leadership, the product introduced features that refine audience targeting, improve conversion tracking, and enhance data transparency. The Conversions API simplifies technical infrastructure, Detected Outcomes transforms conversational data into valuable insights, and privacy focused frameworks maintain compliance with global regulations. By addressing both advertiser needs and user expectations, Li and her team created a solution that drives measurable business results while reinforcing trust in digital interactions.
Ying Li | TITAN Business Awards
Li has played a pivotal role in shaping the future of business messaging at Meta, driving strategic initiatives that have transformed advertising performance and user engagement. Overseeing nine product streams across Messenger, Instagram, and WhatsApp, she has successfully guided a team of more than 150 members, aligning ambitious product roadmaps with measurable outcomes. Her ability to secure leadership support and execute complex strategies has positioned Click to Message Down Funnel Conversion Ads as one of Meta’s most valuable business tools. From refining signal quality and optimizing models to enhancing privacy safeguards, her leadership has elevated the product’s efficiency, trustworthiness, and market impact.
Her influence extends beyond product innovation—she has driven remarkable business growth! Under her leadership, Click to Message Ads has surpassed a billion dollars in annual revenue, doubling its adoption across industries. Recognition has followed, with the product featured in Meta’s Q3 and Q4 2023 Earnings Reports, praised by Mark Zuckerberg, and showcased at global conferences in India, Singapore, and Thailand. Media outlets such as TechCrunch and Social Media Today have highlighted its impact, while advertisers credit it with improving ad performance, reducing operational complexity, and boosting ROI. By balancing business impact with a strong commitment to privacy and responsible data practices, Ying Li strengthened Meta’s business messaging ecosystem and also set new standards for the industry.
Li has has shaped the success of Click-to-Message Down-Funnel Conversion Ads but has also set a new benchmark for innovation in business messaging. Her strategic vision, technical expertise, and unwavering commitment have earned her widespread recognition, with leadership praising her ability to drive results that exceed expectations. Her impact extends beyond Meta, influencing the broader advertising landscape and redefining how businesses connect with customers. Honored as a winner in the 2025 TITAN Business Awards under the Products & Services – Artificial Intelligence category, she stands as a testament to excellence, proving that dedication and expertise can turn ambitious ideas into industry-leading solutions.
With a reputation for pushing boundaries and delivering impactful results, Ascend Agency has rightfully secured the PR Agency of the Year honor, setting a new benchmark for success at the TITAN Business Awards!
