Interview with Qihang Fan from the United States
April 22, 2024
Unveiling Oni’s Mischief: A Deep Dive into Valorant Samurai-Themed Skins
April 22, 2024
A Global Campaign for League of Legends: Wild Rift's 2nd Anniversary
When League of Legends: Wild Rift, the mobile MOBA sensation, turned two, We Are Social US teamed up with Riot Games to throw it a birthday bash unlike any other. Forget streamers and fireworks – this party unfolded across the sprawling landscape of social media, with the players themselves taking center stage.
Celebrating the Champions: Putting Fans in the Spotlight
Instead of a one-way broadcast, the campaign pulsed with the energy of user-generated content (UGC). Wild Tweets, a curated thread of fan posts, ignited nostalgia and appreciation. Superfan influencers received custom cosplay packages, transforming them into walking advertisements for the game's vibrant community.
Beyond Likes and Shares: Building Trust and Transparency
It's about connection, not just engagement. Wild Rift developers, influencers, and personalities engaged directly with the community, fostering a sense of trust and transparency. The result? A cohesive creative experience that spanned platforms, resonating deeply with players worldwide.
From Gifting to Galleries: Going the Extra Mile
The celebration went beyond virtual pats on the back. Custom player shrines were sent to the game's most impactful individuals, personalized tokens of appreciation. An influencer gifting program showered key figures with Wild Rift swag, further amplifying the excitement.
Fan Art Takes Center Stage: From Pixels to Canvas
But the crown jewel was the in-person fan art auction. We are Social scoured the globe for stunning Wild Rift creations, turning digital masterpieces into high-fidelity canvas prints. A pop-up gallery hosted an auction where Riot employees battled it out using in-game currency, Wild Cores, for the honor of owning these artistic treasures. The bidding got fierce, proving that fan art is indeed fine art.
The Results: A Celebration Heard Around the World
This social-first campaign has been an overwhelming success. By empowering players, fostering connections, and going above and beyond, We Are Social US and Riot Games created an unforgettable experience that solidified Wild Rift's place in the hearts of its global community.
Credits
Entry Title: Riot Games League of Legends: Wild Rift 2nd Anniversary Campaign
Entrant Company: We Are Social
Winning Category: Social Media (Campaign) - Games / Games-Related
Dive deeper into the winning strategy behind the FIFA 23 MLS Ratings Reveal campaign. Discover how We Are Social ignited a global passion for Major League Soccer through a player-centric approach and data-driven tactics.
