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August 18, 20172017 Muse Creative Awards Platinum Winner, Porto Ferreira – Waterloo Vintage 1815’ Packaging Design by Omdesign, Portugal.
Omdesign, a Portuguese advertising agency, creates and produces all of the packaging for the famous “Waterloo Vintage”. Waterloo Vintage has around two centuries of history in the Porto Ferreira cellars in Vila Nova de Gaia.
Company : Omdesign
Client : Porto Ferreira (Sogrape Vinhos)
Project Title : Porto Ferreira ‘Luxury of Time – Waterloo Vintage 1815’
Category : MARKETING BRANDING & DESIGN | Packaging Design
Country : Portugal
The packaging design is unique, exclusive and highly luxurious, with silver, exotic wood and natural leather.
Inside this totally handcrafted packaging is a bottle of Porto Ferreira Vintage 1815. Accompanying it is a book and a certificate of authenticity for this rarity.
Sotheby’s auctions this special edition in London last May. It is the most expensive Vintage ever auctioned in history. APELA (the Portuguese amyotrophic lateral sclerosis association) receives all of the proceeds. In fact, this auction confirms the solidarity of Sogrape Vinhos. It is the company that owns the Porto Ferreira brand, in line with the values and essence of the brand. Also, it shows deep social and charitable concerns since its origin, causes which the founder, Dona Antónia Adelaide Ferreira always advocates.
The “Waterloo Vintage”, thus named by English connoisseurs, is an extraordinary Port and one of the oldest. It was produced in the same year that the 1st Duke of Wellington defeated Napoleon’s army at the Battle of Waterloo.
This entire design of this Port is by Omdesign. Marketing the Port under the “Luxury of Time” concept and identity, it reflects the new and exclusive luxury positioning that Porto Ferreira took its inspiration from- having the patience to wait until now to launch it on the market!
Credits
Creative Director : Diogo Gama Rocha
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