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February 27, 2017A Story on Erasing Discomfort with Courage
A corporate branding video by United Design Practice for Yizheng wins the Centauri Award at 2016 Vega Digital Awards.
Company : United Design Practice
Client : Yizheng Stationery
Project Title : Yizheng Brand Video
Category : Online Video | Writing / Story
Country : China
This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.
Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
Credits
Director: Aspirin / Seenvision
Art Director: Young / Seenvision
Animator: Liff / Seenvision
Music Composer: Tze Toh
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