London Design Awards 2024 Jury: Meet the Leaders Shaping Design’s Future
March 10, 2024
Honda Civic’s Electric Nostalgia: A 50-Year Journey Through Time
March 12, 2024
The Emerald Embrace holds worlds within
Forget ordinary packaging! In the world of "Shun Cheng He Manor," every box is a portal, whisking you away to the heart of the brand. The designs reveal the brand's soul, its enduring history, and its deep bond with the natural world. So ditch the boring cardboard and step into a world where every item you hold feels special, imbued with a deeper meaning that connects you to something bigger.
A Legacy Etched in Glass
The bottle's design reflects the manor's renowned architecture, silently conveying its long and storied past. As sunlight dances across the surface, a gentle wave pattern emerges, mirroring the tranquil waters that grace the estate. This subtle detail conceals a significance far greater than simple aesthetics. It offers a tangible connection to the serene environment that helps nurture the finest ingredients.
Dragons Ascending
Open the exquisite box, and be greeted by a sight that stirs the imagination. Two majestic dragons, rendered in intricate detail, adorn the surface. They are not fearsome beasts, but guardians, their watchful eyes symbolising the care and dedication poured into every bottle. One gazes skyward, representing ambition and growth, while the other, cloaked in emerald hues, embodies the fertile land that nourishes the spirits.
A Symphony of Colour and Texture
Emerald green, the dominant hue, evokes the lush greenery that surrounds the manor. It's a colour synonymous with nature's bounty and sustainable practises, values deeply ingrained in the brand's philosophy. This verdant canvas is accented by the regal blue of the manor's dome, creating a harmonious blend of tradition and modernity. The metallic texture adds a touch of sophistication, hinting at the meticulous craftsmanship behind each bottle.
A Storey Told Without Words
The 'Shun Cheng He Manor' design transforms simple packaging into an evocative journey, stimulating your senses. This design effectively conveys the power of design to resonate with consumers. It delivers both essential details and a spark of creativity.
Credits
Entry Title: Shun Cheng He Manor
Entrant Company: Jingdezhen Adrian Luo Creative Design Co.,Ltd.
Winning Category: Packaging Design - Wine, Beer & Liquor
Experience Señora Tanaka, a captivating blend of exquisite Nakki cuisine and modern design in Mexico City. Explore a space where tradition meets innovation and your senses are tantalised by every detail.
