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BEHF Architects executed a visionary space for Timelounge that hosts luxurious watches in the heart of Vienna!
In the olden days that we still follow to this day is that a timepiece on the wrist compliments a person rather spectacularly especially if the wrist is bare. Luxury watches are timepieces that skilled horologists spent a great amount of time to create the perfect specimen that one might pass on to their generations or kept for personal use to help embody their personality through accessories.
In the center of Vienna on Naglergasse Street, Timelounge, a store that specializes in luxurious watches has finally reopened its business after an assiduous renovation due to the possibility of hosting an exhibition by doubling the space and to ultimately redecorate it to adapt to a modern design. With a space of over 100m2, BEHF Architects successfully transformed the store into a sleek, monochromatic interior with a newly organized and restricted order that is sure to garner recognition by many!
What lies in the luxurious watch store are prominent brands including Rolex, Patek Philippe and Audemars Piguet is separated from other brands by having a designated area for each of them. Timelounge is said to not deal with your run-of-the-mill internationally standardized design but rather finds a clear counterweight which is different from other goldsmiths in the world.
BEHF Architects envisioned a place with grey earth materials that would serve to strengthen the existing structure and provide a wide contrast to the subtlety of watches. From such a vision the outcome would harness a calming atmosphere almost sacred as the tables resembles smooth altars. Customers are able to peruse and listen intently to the soothing voice that will deliver their expertise on said watches in a calm and quiet space.
Such an environment that the diligent minds of BEHF Architects has produced truly took into the consideration of the aura they wish to project that surpasses professionals that this would become an experience one might need to feel. Such efforts were promptly rewarded by the 2022 iLuxury Awards under the category Luxury Interior Design – Retail/Department Stores/Malls.
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