Season 2 Victors of the 2024 MUSE Creative Awards and MUSE Design Awards Announced
October 14, 2024
The 2024 MUSE Hotel Awards Announces the Category Winners of the Year for Season 2
October 15, 2024
Bold & Stylish
The photography series "This Way" by Chan Hoi Tat captures the multifaceted persona of Eva Chan for her solo album. The series presents a range of styles, from bold and stylish to sultry and sophisticated, effectively portraying Eva's versatility. Drawing inspiration from the visual style of American pop albums, the series incorporates elements that highlight her as both a stylist and model, blending these roles seamlessly through carefully composed shots. Collaborating with a local makeup artist and stylist, the photographer creates a vibrant and dynamic visual narrative for the album's poster and booklet.
The first image in the series features Eva posed against a striking red background, a deliberate choice to create a sharp contrast with her figure. The predominant use of black and shadows amplifies the mood, with only her face illuminated in natural tones, focusing the viewer’s attention on her expression and personality. This use of selective lighting emphasises both the drama of the setting and the stark contrast between the background and the subject, adding depth to the portrayal of Eva's commanding presence.
Other images in the series shift towards a monochromatic palette, with black-and-white photography bringing an air of timelessness and sophistication. These images strip down the visual complexity, focusing more on form and expression, allowing Eva's stylistic versatility to take center stage. The absence of colour in these shots heightens the sense of elegance and restraint, while also evoking a classic, enduring aesthetic.
In addition to the monochromatic pieces, some images are infused with vivid, pop-inspired colours, enhancing the playful and wild aspects of Eva’s persona. These vibrant colours and bold contrasts align with the energy and style often seen in pop album visuals, showcasing Eva as a dynamic figure in the world of fashion and music.
Through this thoughtful combination of colour schemes and lighting, "This Way" captures the essence of Eva Chan’s diverse personality, blending style, artistry, and individuality into a cohesive and visually engaging series.
Credits
Entry Title: This Way
Photographer: Chan Hoi Tat
Winning Category: Commercial Photography - Fashion
Read about The world we created | Indistinguishable Future here.
