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Creative, Engaging & Simple
Created by Vox Media (United Kingdom), This Is Dot - Strategic GDPR Campaign won the Canopus award in the 2018 Vega Digital Awards.
Company : Vox Media
Project Title : This Is Dot - Strategic GDPR Campaign
Category : Video/Online Video | CORPORATE (NEW)
Country : United Kingdom
AllianzGI wanted to explain the GDPR to its 3,000+ employees in more than a dozen countries (including many non-native English speakers).
The output had to be creative, engaging, and simple for them to understand.
We came up with a character called "Dot", representing personal data. Then we built a campaign including animations, a microsite, a quiz, prizes, and giveaways.
