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Blending Tradition and Technology
In the heart of Chengdu's Central Business District, a captivating public art project has taken center stage on the Tai Kooli Yingjia naked-eye 3D OOH billboard. "The Virtual Chessboard" is a masterful blend of traditional Chinese chess culture and cutting-edge technology, creating a unique and inspiring experience for all who witness it.
The Allure of Chinese Chess
Think strategy, think legend - that's the spirit fueling this innovative project, with Chinese chess at its very heart. Drawing from the concept of "AI playing chess," the team behind "The Virtual Chessboard" has brought to life a larger-than-life chessboard, an antique that continues to captivate audiences in the modern era.
A Spectacle of Giant Proportions
The artwork features two distinct yet interactive stereoscopic spaces – the "Giant Hands" and the "Chessboard." A chess battle explodes onto the scene – giant hands, swirling pieces, and eye-popping 3D effects. The naked-eye 3D pop-out interaction elevates the outdoor billboard experience, leaving a lasting impression on all who witness it.
Pushing the Boundaries of Outdoor Advertising
From a technical standpoint, "The Virtual Chessboard" showcases the limitless possibilities for creativity and visual variation in outdoor advertisements. Who needs a plain old billboard when you can have this? That folding screen on top of the curve is a total showstopper. This installation art piece shows off some creative power – the artist mixes materials science, process design, and mechanical engineering to build something captivating.
Engaging Audiences Like Never Before
The folded screen offers the same high-definition display quality and communication impact as traditional screens. However, its flexibility and innovative interaction methods take audience engagement to new heights. This groundbreaking digital art application reveals a whole new world of possibilities within the field.
Connecting the Past and the Future
By setting a Chinese chessboard as the backdrop, "The Virtual Chessboard" establishes a dialogue between the ancient and the modern. It applies the wisdom of the past to contemporary creations, bridging the gap between the digital future and the rich history of Chinese culture.
The Virtual Chessboard shows just how cool it can be when tradition gets a tech upgrade. This project in Chengdu is a revolution in outdoor advertising. It challenges expectations, fuels our imagination, and proves that the future is wide open.
Credits
Entry Title: The Virtual Chessboard Public Art Project
Entrant Company: Chengdu FLINT WALK Film & Television Technology Co., Ltd.
Winning Category: Outdoor Advertising - Billboard
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