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With more people spending even more money today, the Sound of Spending give them a financial reality check through their very own soundtrack!
Let’s say you get your very first paycheck at your very first proper full-time job. What’s the first thing that you will buy at the top of your head? A new phone? A luxury vacay in the Bahamas? Or maybe the down payment for that car you saw in the dealership a week ago? When it comes to the things we want, there’s no second thought and we give in to our desires. We are only human, after all!
Unfortunately, that human trait of impulse is also the very reason that youths all over the world not saving enough money for a rainy day. Spending upwards of their entire life savings for a shiny new product without a care in the world. To combat this, the leading financial service provider in Canada, Interac, turns the boring subject of saving your money into a soundtrack that records your spending. With varying degrees of sounding catchy and upbeat, of course!
To do this, the team at Interac reached out to world-renowned agency Zulu Alpha Kilo to brainstorm a way to capture the attention of youths today. In other words, music! So both parties immediately contracted a sound studio and got to work on creating a unique way of raising awareness of overspending in youths.
There is a total of four notes: Piano, guitar, vocals, and drums. Each one of them representing a different category that money is spent in. That being food, entertainment, shopping, and bills and utilities separately. And the frequencies at which the notes are played at is heavily dictated by the spending habits of the individual themselves. The more they spend in a particular area, the higher pitched and faster the note is. The less they spend, the notes are lower-pitched and slower.
Once that is all said and done, all four areas and data is taken and then combined into a single bangin’ melody that gets the individual’s spending spree across. And whether that is a good or a bad thing for them to control their spending, that’s up to them!
You don’t need to be a stock-market assassin or the wolf of Wall Street to know that you need to watch what you spend your money on. But Interac and Zulu Alpha Kilo truly did something unique to get the lesson of saving money across their minds!
Remember those who have fought for our futures. See how food rations from WWII helped us to not forget their actions!
