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The panel of judges for the MUSE Hotel Awards is comprised of esteemed hoteliers and experts in hospitality, whose collective insights and profound expertise have propelled them to the forefront of the industry.
The Grand Jury Panel brings their professional acumen to the forefront, impartially adjudicating bespoke entries with a steadfast commitment to objectivity and fairness.
Tiago do Vale
Tiago do Vale, a luminary in the architectural world and a graduate of the University of Coimbra, currently serves with distinction as a Senator and Member of the Assembly at his alma mater. He occupies the prestigious role of senior architect at Tiago do Vale Architects, where his vision and expertise chart the course of innovative design. Vale's influence extends into the literary realm as well, where he has edited the influential "Urban Complex" for Design Media Publishing, along with its Chinese edition, capturing the imagination of readers across the globe with Liaoning Science and Technology Publishing House.
His thought leadership has traversed international borders, with his authoritative books on architecture making waves worldwide. Vale is a regular on the lecture circuit, imparting wisdom on architecture, urban planning, and the art of rehabilitation in esteemed publications and forums. His curatorial prowess shone brightly as he steered the "Urban Dialogues, International Architecture Congress" in Portugal in 2014 and the “Mesturas, International Architecture Encounters Galicia-Portugal” between 2015 and 2019, blending Spanish and Portuguese architectural discourse and fostering a rich dialogue that bridges cultures and communities.
Lucia Sztarenki
Lucia Sztarenki stands as an embodiment of expertise in the realm of Global Marketing at Frette, where her extensive background in the beauty and luxury sectors illuminates her career. Having consistently aligned with international companies, she has spearheaded the launch of new products and captivating campaigns for illustrious brands, including Calvin Klein Fragrances and Frette. Sztarenki's journey through various cultures and markets has enriched her strategic approach and also enhanced her creative prowess, making her a distinguished figure in navigating the complex landscapes of global markets.
Her ability to weave through the nuances of cross-cultural dynamics is pivotal to her success, underpinning her work with a deep understanding of diverse consumer behaviors and trends. This international perspective has been instrumental in crafting strategies that resonate on a global scale, guaranteeing that every campaign and product launch she oversees is met with acclaim and effectiveness. Sztarenki's contributions to Frette and the luxury sector at large highlight the critical role of expertise in achieving excellence and innovation in the competitive world of global marketing.
Alice Li
Alice Li, as the Director of Cultural Strategy and Innovation at sparks & honey (Omnicom Group), plays an important role in guiding organizations through the complexities of global shifts with tech-led cultural intelligence. The consultancy specializes in realigning current cultural relevance, mapping future opportunities for product innovation, and preparing for long-term global changes, including strategic planning for 2030. Li, with a decade of experience in foresight and innovation, advises Fortune 100 company executives, equipping them with the foresight needed for strategic decision-making.
Emphasizing the necessity of arming the design community with diverse cultural insights and trend analysis skills. She advocates for preparing designers to make informed decisions that are future-proof. This commitment aims to enrich the design process and cultivates a generation of designers capable of contributing positively and sustainably to society. Through her work, she ensures that emerging trends are identified and leveraged, fostering innovation and responsible design in an ever-changing world.
The collective dedication and passion of the Grand Jury Panel serve as the vital core of the 2024 MUSE Hotel Awards, driving its success and influence.
Propel your professional trajectory by securing a role in the Grand Jury Panel where excellence in hospitality is celebrated and recognized on a global stage.
