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Engaging in the art of photography offers a journey that is both visually and emotionally captivating. It's a process that allows individuals to capture moments, scenes, and emotions in a way that transcends mere words.
The act of composing an image, choosing the right lighting, and capturing the perfect angle is a form of artistic expression that enables photographers to communicate their perspective and evoke emotions in others is exactly what the 2022 New York Photographers of the Year communicated.
save | Pete Muller
Pete Muller had the honor of being entrusted by William Hill to spearhead their "Epic" campaign, synchronizing with the launch of their TV advertisement at the commencement of the Premier Football league in the UK. This endeavor spanned three days of intensive creative work, producing an array of visual assets that would embellish posters in their physical shops, grace their digital applications, and permeate online platforms. The campaign was meticulously designed to manifest ubiquitously, becoming a visual emblem associated with William Hill.
Over the span of two days, he meticulously orchestrated the photography of 20 static images, each meticulously composed to encapsulate the essence of the campaign's message. The third and final day saw us immersed in capturing 10 super slow-motion clips, each filmed at an astounding 200 frames per second. During this phase, Pete Muller assumed the role of director, orchestrating the intricacies of the shoot to encapsulate the campaign's ethos.
The culmination of this effort was an awe-inspiring achievement, forming an integral part of the campaign's overarching narrative. The campaign's pervasive presence – from shop posters to digital platforms – amplifies its visual impact, enabling it to become synonymous with the brand. This project was a remarkable journey, and he take pride in contributing my expertise to its creation.
The shot produces a sense of anticipation, something all football fans know all too well. The sensation of striking the ball and guiding it into the goal is an indescribable rush of emotion and accomplishment. The creation in question has masterfully captured that precise sentiment in a truly spectacular manner. Employing a vibrant color palette, specifically tailored to the realm of football, the result is nothing short of remarkable.
Young Eagle Champion | Peter Voss
Eagle hunting in Olgii, Mongolia, is a captivating and time-honored tradition that offers a unique glimpse into the symbiotic relationship between humans and these majestic birds of prey. Nestled within the rugged landscapes of Olgii, this ancient practice embodies both cultural significance and survival skills.
The sight of a skilled eagle hunter, often garbed in traditional attire, summoning these magnificent creatures to take flight and return with precision and grace is a sight to behold. The bond between the hunter and the eagle is forged through years of mutual understanding, training, and companionship. This partnership, passed down through generations, showcases the harmonious interplay between human ingenuity and the prowess of nature.
Beyond the surface spectacle, eagle hunting in Olgii is a living testament to the values of patience, respect for nature, and the preservation of heritage. It encapsulates the ability of humanity to form profound connections with the animal kingdom while celebrating the enduring legacy of tradition in a rapidly changing world.
As the child looks to the camera, the eagle puts it’s whole life in the hands of a child, forging a partnership that goes beyond what outsiders can comprehend. The magnificent shot foretells a bond, tradition that has been in motion for centuries and the efforts taken to ensure that the tradition is not lost in the modern world. An incredible reminder to how magnificent these creatures is what comes to mind after a wave of emotions.
Credits
Entry Title: save
Photographer: Pete Muller
Winning Category: Commercial Photography – Advertising
Entry Title: Young Eagle Champion
Photographer: Peter Voss
Winning Category: People Photography – Children
Read more about the fascinating lives of The Tsaatan tribe, a nomadic minority group that travels around East Taiga here!
