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Teastan brings comfort and positive vibes with their beautifully-designed packaging that gives you a gateway view of the Armenian way of life!
Nothing beats a hot cup of tea during a working day in the modern office environment to calm your nerves and getting that much-needed caffeinated boost without the horrendous crash in energy, and another at night to relax and unwind in the creature comforts of your own home.
The folks over at the Armenian-based Backbone Branding has taken tea branding and packaging design to the next level with Teastan. And immediately tells you which tea is best consumed at which hour, all the while also employing strong design elements that represents the home country of Armenia as a whole.
The folks over at the Armenian-based Backbone Branding has taken tea branding and packaging design to the next level with Teastan. And immediately tells you which tea is best consumed at which hour, all the while also employing strong design elements that represents the home country of Armenia as a whole.
Teastan’s line of tea leaves and brews are separated into two categories with their own packaging designs: White boxes with the symbol of the sun meant to be drunk during the day for a temporary boost of energy, and black boxes with the moon symbolizing consumption at night to calm your nerves and relax.
A standout feature of the minimalist design of the packaging is the unusual dieline taking the shape of a tea leaf that gives you a visual preview of the main ingredients of the tea and a window into the Armenian tea fields.
Backbone Branding has done an incredible work in designing a beautiful product package. Not only being able to give us all a perfect view of the unspoiled nature of Armenia, but also visually expressing the aroma of the tea lives, the intended effect of the tea type, and feelings.
So the next time you’re at the supermarket, don’t hesitate to pick up a box or two. You won’t be able to miss it!
Another great drink to unwind after work, Notes IPA is a beer that also helps you learn playing the guitar!
