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A Cultural Catalyst for Saudi Arabia
For decades, the rhythm of live music was absent in Saudi Arabia. In 2018, that silence shattered, unleashing a wave of self-expression fueled by dance, music, and art. MDLBEAST, a visionary entertainment company, emerged to harness this rising tide, aiming to empower Saudi youth and drive positive change.
A Festival of Firsts and Unforgettable Moments
Soundstorm is a phenomenon that transcends music and culture. Imagine 200 artists electrifying 7 stages across 5.3 square kilometers, pulsating with the energy of a diverse audience. Friends forged lifelong memories, men and women danced side-by-side, and the joy was contagious. Cameras flashed, capturing the euphoria of a generation finally experiencing music together in public.
Beats Blast Off: A Full-Sensory Trip
Soundstorm explodes into a full-body experience that transcends music. Attendees were immersed in a world of captivating art installations, thrilling activities, and the essence of Saudi culture. From the electrifying pyrotechnics that grabbed global headlines to the innovative art that pushed boundaries, the festival was a spectacle unlike any other.
A Legacy of Unity and Change
Soundstorm's impact transcended entertainment. It united people, shattering perceptions and driving positive change through the universal language of music. The festival's complete sell-out demonstrates music's unique ability to bridge cultural divides and foster a more positive future.
Credits
Entry Title: Soundstorm
Entrant Company: productionglue (A TAIT Company)
Client: MDLBEAST
Winning Category: Event - Festival / Carnival
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