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The confectionery legend of advertising is at it again with an ad catered to all audiences.
Still saving the world and stopping the spread of a deadly infectious disease by staying at home? The chances are, you are!
Don't worry about staying at home though, because we got a good, tasty Snickers print ad for you to take a look at. Check it out:
With the help of BBDO Guerrero, this print ad is called 'You stay you when you #stayhome', and once again targets the main demographic of the world with its creative claims and hot takes.
Featuring scenarios where you might be annoyed, like being in a lift full of people or water cooler talks that you'll desperately want to avoid in an office, Snickers wants you to know that you can be you when you're at home protecting yourself from the virus. Wow, am I right?
The iconic chocolatey brown color and the easily understandable graphics allow this ad to really become a sequel to Snicker's famous campaign, You're Not You When You're Hungry, and adds another badge to its brand sense.
If anything else, this is what we should do: stay at home, be yourself and grab yourself a sugary snack or two to contain yourself from going outside! Stay safe, and be yourself when you take a bite at this ad!Credits
Creative Agency: BBDO Guerrero
Client's Name: Snickers
Want to see more creative content like this? Do check out the winners in the 2020 MUSE Creative Awards today!
