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Interview with Chase Bethea from United States
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Mummu Ltd was tasked with animating the science to introduce LUSH’s self-preserving skincare to its faithful customers!
Handmade cosmetic giants that places important on sustainability, LUSH Skincare is a bath, body skin and haircare entity that is utterly devoted to producing ethically sourced, cruelty-free, vegetarian and handmade products. As a responsible skincare brand that spends a great amount of time in catering to their valued customers, LUSH would need the perfect animation house to convey a message to simplify the science behind their brand new ‘self-preserving skincare’ range.
In comes Mummu Ltd who is perfectly up to the task equipped with its experience in producing 2D and 3D animation and motion graphic content for renowned international brands and agencies that is based in London.
Lush needed Mummu Ltd to build up the excitement for unveiling its self-preserving skincare range and explore the wonders of their own microbiome and how it would intertwine to said skincare range. By publicizing its skincare range on a global platform, the online campaign would use animation and print that will be rolled out to a staggering 927 stores in nine different languages!
Such endeavors to promote and build up the hype is no stranger to the well-experienced studio as they live up to their reputation of storytelling without boundaries. With projects that perfectly showed their capabilities, the confidence in LUSH UK had for the studio was immense and was proven when they rolled an expertly illustrated animated campaign.
The flagship store on Oxford Street has featured multiple versions of the formats of the animation and along with printed work that was fully displayed with supported illustrations with simplified information for the public to understand. What LUSH UK intended was fully delivered with a huge success for both the campaign and the Mummu Ltd with the studio preparing the content to be showcased on LUSH’s website and even formatted the content to on all social media platforms including LUSH’s Youtube channel, LinkedIn and Pinterest to maximize the campaign’s outreach. Their success earned them a Grand Winner in the 2023 NYX Video Awards under the category of Video/Web Based Productions - Animation.
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