Pure Perfection GmbH Lights Up Firework Mascara with an Unforgettable Launch

Pure Perfection GmbH turned the Firework Mascara launch into a living, breathing brand world at Filmstudio Babelsberg. Streets became stages, facades doubled as storytelling canvases, and every corner offered a new surprise to capture. Instead of a static showcase, the event unfolded like a city alive with Maybelline’s bold energy, immersive, dynamic, and built for sharing. By collaborating with local set designers and repurposing film props, the team added cinematic detail while keeping the production thoughtful and sustainable.

Influencers received Firework Mascara explosion boxes that fueled online anticipation, setting the stage for the reveal of Maybelline New York City. Once inside, guests discovered an open-air festival of brand storytelling, complete with stage shows, food trucks, and a city rally designed to keep them engaged at every turn. It wasn’t just an event, it was an exploration and an experience where influencers had the freedom to create, play, and amplify the brand across live and digital worlds.