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In collaboration with Work & Co, the PGA TOUR has launched a revolutionary mobile app that is set to transform the way fans experience the game of golf.
Golf, a sport that beautifully blends precision, patience, and passion, has always captivated its fans with its timeless allure. Now, as the sport's popularity soars to new heights, the PGA TOUR is revolutionizing the way enthusiasts experience the game. By marrying the elegance of golf with cutting-edge digital creativity, the TOUR is transforming how fans stay connected and engaged. Through a strategic partnership with Work & Co, they've introduced innovative digital tools designed to elevate the fan experience, starting with sleek, user-friendly mobile application for both iOS and Android.
This app is shaped by insights gathered from hundreds of interviews with fans and players, mark the beginning of a new era in golf fandom. The PGA TOUR’s commitment to creating a more personalized and dynamic digital experience shines through these enhanced touchpoints, offering golf lovers real-time updates, immersive content, and a closer connection to the sport they love. Whether you're on the green or on the go, these tools are set to redefine how you follow the action, bringing you closer to every swing, putt, and victory.
The PGA TOUR’s new mobile application are redefining how fans engage with the sport, offering an intuitive and immersive experience that keeps pace with the growing excitement surrounding golf today. Designed in collaboration with Work & Co, these apps go beyond just providing updates—they bring fans closer to the game by delivering real-time insights and a deeper connection to the players and events they follow. With a focus on enhancing every aspect of the fan journey, these digital tools align perfectly with the TOUR's commitment to embracing golf's increasing cultural relevance.
Among the standout features are the real-time Leaderboard, offering up-to-the-minute shots, tee times, and FedEx Cup Standings, ensuring fans are never out of the loop. The Play-by-Play feature provides a detailed breakdown of each stroke, round-by-round stats, and highlights, allowing fans to follow the action as it unfolds. The Players section lets users dive deep into individual performances, while the Watch & Listen feature brings the game to life with coverage times, highlights, interviews, and more. This application was crafted to give fans a richer, more engaging experience that resonates with both casual followers and devoted golf enthusiasts.
The PGA TOUR’s mobile app is a game-changer for golf enthusiasts, offering an experience that is both captivating and interactive, perfectly tailored to deepen fan engagement. With its sleek design and intuitive features, the app not only keeps existing fans hooked but also has the potential to attract new followers by making the sport more accessible and exciting. From real-time leaderboards to in-depth player profiles and dynamic video content, this app transforms how fans connect with the game, making every round more thrilling and every moment more meaningful. Whether you're a seasoned follower or new to the world of golf, this app is your gateway to experiencing the sport in a whole new way.
Eric Hanson, VP of Product Development at PGA TOUR, expressed the vision behind the new app, stating, “This isn’t just a redesign; it’s a bold new beginning. We’re committed to bringing fans closer to the heart of the game—our players, the tournaments, and the iconic courses. With an immersive experience that combines striking visuals, comprehensive data, and enriched storytelling, we aim to elevate how fans connect with every aspect of the PGA TOUR.”
The PGA TOUR and Work & Co’s innovative approach to enhancing the fan experience has not gone unnoticed. This groundbreaking mobile app, which redefines how golf enthusiasts engage with the sport, has earned the highest honors at the 2024 MUSE Creative Awards, taking home the Platinum award in the Mobile App - Sports and Recreation category. This accolade is a testament to the app’s ability to captivate both seasoned fans and newcomers alike, blending cutting-edge technology with the timeless appeal of golf to create an experience that is as dynamic as the sport itself.
Credits
Entry Title: PGA Tour Mobile App
Company: Work & Co
Client: PGA Tour
Winning Category: Mobile App - Sports and Recreation
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