NBA Philippines: #RepublikaNgNBA

Despite being the official page dedicated to Filipinos who identify as NBA fans, its social media presence was falling short compared to unofficial fan groups with 43% fewer engagements in comparison. To face this challenge and to address the gap between the official and unofficial groups, NBA PH has acquired the helping hand of SVEN; an award-winning digital advertising agency in transforming their social media channels.

The initiative NBA Philippines: #RepublikaNgNBA was created as a means of assembling a welcoming and engaging community for passionate NBA fans or PHans in the Philippines. The initiative focused on content that resonated with Filipino values and interests, making it a successful and creative advertisement that tapped into the pulse of the local basketball community.

One of the key methods to ensuring it was a success was leveraging the term "Pinoy Pride," the Filipino pride and culture that all Filipinos uphold. This creative strategy created a sense of belonging and ownership among fans, a nostalgic sense with contents that celebrated the history of the NBA and its impact on the Filipino basketball culture as they resonate deeply with the audience.

Additionally, in staying relevant to the trends and ensuring an engagement with the community, NBA PH embraces popular trends and memes, incorporating them into their content and fostering a sense of community with a wide range of fans. By creating a space where fans could feel connected with the global NBA scene, share their passion, and connect with peers of similar interests.

With an impressive result, the creative strategy saw NBA PH increase in engagement across all platforms as NBA PH successfully transformed its social approach by making unofficial community ways it's official way. With a healthy and impressive metric from the success, they were able to transform NBA PH in becoming the leading voice of the Filipino basketball community. The NBA Philippines: #RepublikaNgNBA initiative serves as a model for other sports organizations looking to connect more deeply with their passionate fanbases.