Baoqi Ding: Harnessing AI to Close Critical Gaps in Emergency Response
March 6, 2025
Click by Click: Debdatta Chakraborty’s Journey to Artistic Bliss
March 10, 2025
Minxuan Zhao
Minxuan Zhao is a jewelry designer driven by passion and persistence, refining her craft beyond formal education through independent study at GIA. With an unwavering dedication to perfecting every detail, she sees design as an ever-evolving process, continuously shaping her creations, even years after completion, to fully realize her artistic vision.
1Please provide us with a brief introduction about yourself and your professional background.
Hi, I'm Minxuan Zhao. I am a very ordinary person with no special academic background. Although I majored in art at school, after graduation, I went to GIA to study jewelry design independently because of my interest, and I learned how to show my ideas through techniques just because I like it and I am willing to try.
2When did you, and what drove you to, establish this particular brand?
I’m going to say this is not a brand. I don't want to establish a brand. So I started with a studio. I want to take all the things that I love and present them in the way of design. So, for me, jewelry is just a form of expression. I do graphic design at the same time, showing the design on such as plates and scarves.
3Please enlighten us with your brand’s background and inspiration?
Just like my previous answer, this is not a brand; I want to present a lifestyle. Even expensive jewelry, can still be worn on a daily life, so when I take a photo of jewelry, I wear the clothes that I usually wear.
4Whom are your brand’s target audiences?
I am ashamed to say that I have not considered this question. For mid-range products, I hope that everyone can have a beautiful design in their daily life. For expensive products, I want collectors to be my audience, but whoever the client is, I hope they like my design or like me because of my personality.
5What exalting innovations has your brand brought to the industry and what makes it differ from your competitors’ innovations?
That's a good question. But I don't pay attention to others, I live in comparison to myself. I care more about what I want to express. Maybe that's what makes me different from other people. I don't care about other people's attitudes.
6Region-wise, what unique qualities does your brand offer, making it the primary choice for customers?
I think a product is for people all over the world, just like our daily consumption. We buy products with our own values. We buy products because we like. No matter how expensive a product is, it's still a product.
7Throughout the years, how do you maintain the level of class and finesse that you persistently bring to your brand’s table?
Honestly, I insist because I want to. And I will continue to adjust it, even though it has been completed already. Such as this bracelet designed ten years ago. But until December 2024, before my first exhibition, I was still communicating with the factory to adjust the details.
8From a developmental aspect, what projections, and electrifying agendas, have been made regarding your brand’s future (those of which can be disclosed)?
As I mentioned before, I want to make a new lifestyle, which includes everyday products such as plates, clothing, and paintings to hang on the wall, art that can be collected. But I just want to do design, so I am working with other brands in China to work together for this goal.
9Congratulations! Your brand has won the iLuxury Awards this year. As the winner of the iLuxury Awards, what does it mean for you and your brand to receive this distinction?
It means an affirmation of my design. Thank you!
10Based on your personal opinion, what is it that has allowed the iLuxury experts to bestow this grandiose accolade upon your brand?
My design, of course!
11Based on your personal judgment, what defines a product or service to be “luxurious”?
The price, market rarity, and uniqueness. They create value to luxury.
12Within the last decade, what distinct developments have you witnessed in your industry?
I'm not focused on my industry; I'm more focused on my own spiritual development. To be honest, I got married and had two kids in the past 9 years. I focused on my family, and I put my career on hold. It wasn't until March 2024 that I realized I couldn't let go of my passion for design and drawing, so I started learning design software again, and I started developing for my career in October 2024.
Winning Entry
#2 | iLuxury Awards
This bracelet, created over 8 to 9 years, is a testament to my relentless pursuit of artistic excellence and my deep respect for traditional craftsmanship. Its creation was far more challenging... (read more here)
Minxuan Zhao
Minxuan Zhao is a jewelry designer driven by passion and persistence, refining her craft beyond formal education through independent study at GIA. With an unwavering dedication to perfecting every detail, she sees design as an ever-evolving process, continuously shaping her creations, even years after completion, to fully realize her artistic vision.
Read more about the interview with Britta Schwalm | Crafting Masterworks for Special Moments here.
