Meifang Zhou Leads Creative Services for Lipstick Signature in Ride The Wind

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Meifang Zhou

Meifang Zhou is a creative producer and content strategist who designed the lipstick segment for Sisters Who Make Waves, using 30 different shades to represent not only fashion trends but also the strength, identity, and power of modern women, believing that color could serve as a symbol of empowerment that would truly resonate.

1Congratulations on your achievement in the TITAN Women In Business Awards! Could you tell us a bit about yourself and your role, as well as your business or organization?
Thank you! My name is Meifang Zhou. I’m a creative producer and a content strategist.
2Winning such a prestigious award is a milestone for many. How did you feel when you first learned about your win, and what does this recognition mean to you personally or professionally?
I’m very grateful to the organizers for this Gold Award. When I first found out I had won, I felt deeply moved and thankful. This recognition is a big milestone in my career and encourages me to keep going and do even better work.
3What inspired you to submit your entry for this competition, and what aspects of your submission made you feel confident it could stand out?

I submitted my work from Sisters Who Make Waves, where I designed the lipstick segment. Lipstick is more than a beauty item—it represents identity, confidence, and power for women.

I used 30 different shades to reflect not just fashion trends, but also the strength and diversity of modern women. I believed this message—using color as a symbol of empowerment—would resonate and stand out.

4Is there a particular moment in your career or business journey that you consider a turning point? How did it shape your path to this achievement?

A key turning point in my career was working on the show Sisters Who Make Waves. As a woman in my 30s, I also faced the challenges of growing older in a fast-paced industry. This project allowed me to break through my own limits and better understand the emotional journey of women like me.

It made me realize how important it is to create content that empowers, encourages, and gives visibility to women as they grow. That experience gave me deeper purpose and direction in my creative work.

5Were there significant obstacles you faced along the way, and how did you or your team overcome them to reach this success?

One of the biggest challenges I faced was adapting traditional cultural values into content that feels fresh and relevant for today’s younger audience. As I grow older, I’ve had to constantly push myself to stay updated, think younger, and explore new ways of storytelling.

It's not always easy, but this challenge has also become my motivation—to blend depth with modernity and create work that speaks to both tradition and the present.

6Winning is often just the beginning. How do you plan to leverage this recognition to further your business goals or inspire others in your industry?

Winning this award gives me more confidence to keep going, especially in moments of doubt. I also hope it encourages other women—especially those in creative fields—to believe in their ideas and keep growing.

I plan to continue building meaningful content projects that support cultural exchange, and I hope to create more platforms and opportunities for Chinese artisans and creators to be seen on the global stage. Recognition like this reminds me that creativity and persistence do make a difference.

7Participating in awards can be a learning experience. What do you think is the greatest benefit of entering competitions like this?

Joining this competition has been a great experience. No matter the result, it’s a valuable chance to learn from other talented people.

For me, the biggest benefit is being able to see my own gaps, discover outstanding work from others, and use that to improve myself. It helps me grow and strengthens my creative thinking and competitiveness.

8Is there someone in your team or organization whose efforts played a significant role in this achievement that you'd like to acknowledge?

Yes, I’m truly grateful to my team. They gave me strong support throughout the project—especially during the lipstick segment, where we discussed and tested many different shades together.

From color sampling to trial runs, we worked side by side through every detail and challenge. Their dedication and creativity played a big role in making this project a success.

9The business landscape is ever-changing. What trends or developments do you see shaping the future of your industry, and how are you or your business preparing to adapt?

The world is changing rapidly, and the content industry is no exception. As a creative, I believe it's important to stay grounded. In a fast-moving, noisy environment, we need to slow down, stay true to ourselves, and find inspiration in real life.

Creativity still comes from details and emotions. At the same time, I’m also learning to embrace change—growing through it, and letting new experiences reshape how I create and connect with others.

10Looking back at your journey, is there any advice you would give your younger self or someone just starting out in your industry?
Be yourself, and enjoy being yourself. Creativity comes from how you see and feel the world. Don’t doubt yourself too much—just keep learning, keep exploring, and keep pushing your limits. Every step, even the small ones, helps shape who you become.
11For those who are considering to enter, what advice would you share about crafting a strong submission or maximizing their chances of success?
I really encourage more young people to take part and challenge themselves. Don’t be afraid—just try. The process itself is already a great experience. If anyone needs advice or help, feel free to reach out to me. I’d be happy to share what I’ve learned and hope my experience can be useful to others.
12What’s next for you or your business after this recognition? Are there any exciting projects, collaborations, or goals that you would like to share?

Next, I hope to collaborate with more local companies in the U.S. I want to produce more content that showcases Eastern culture—through videos, stories, and creative projects—and help introduce these cultural values to a broader audience.

At the same time, I also want to bring the positive aspects of Western culture, like freedom and equality, to audiences in China. My goal is to build more cultural exchange, understanding, and connection between East and West.

13Lastly, is there anything you’d like to share with us or the business community? Perhaps a final reflection, message, or insight?
Thank you again for this recognition. I’m truly grateful. I hope to keep creating more meaningful content and short video works in the future—and I look forward to sharing them with a wider audience and the global creative community.

Winning Entry

Zhou Meifang's Creative Praise | 2025

TWBA-meifang-zhou-lipstick-signature

Meifang Zhou

Meifang Zhou is a creative producer and content strategist who designed the lipstick segment for Sisters Who Make Waves, using 30 different shades to represent not only fashion trends but also the strength, identity, and power of modern women, believing that color could serve as a symbol of empowerment that would truly resonate.


Explore the journey of Shelly McElroy, the Gold Winner of the 2024 TITAN Women in Business Awards. She’s a Culture and Leadership expert who has led teams of 120 and founded Dream Culture to help leaders thrive. As CEO, she shapes strong cultures, high-performing teams, and impactful communication, empowering C-suite executives and small business owners.

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