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Celebrate Every Win, no matter how big or small, with Maggiano’s Little Italy authentic Italian food!
The greatest achievements attained throughout your lifetime doesn’t need to be enough of a reason to call for a celebration. Instead, small victories of challenges you have set for yourself is more than enough of an accomplishment to celebrate every win!
To celebrate every win, Italian restaurant Maggiano’s Little Italy created the ‘Celebrate Every Win’ marketing campaign comprised of a series of 6-second to 1-minute videos on the simple feats achieved daily and calling for everyone to celebrate every win.
The videos in question displays a series of everyday trials and tribulations that we encounter on a daily basis. From building a patio all by yourself by hand, finally proclaiming your affection to your crush, or celebrating the new year by watching the fireworks on the television from your couch. These activities still call for a celebration made possible with authentic Italian cuisine, courtesy of Maggiano’s Little Italy!
This wildly-successful campaign garnered not only millions of clicks and orders from platforms such as Facebook and YouTube, their Google Ads stats also saw millions more impressions from the people who are craving for some Italian for their next meal and tens of thousands of people clicking to enter their website and thousands of meal takeouts to be sent out to their homes.
To maximize the impact of the marketing campaign, Merkle and Magianno’s took advantage of every marketing tool known to man to spread their message of celebrating every little win daily to the masses all across the country. Targeting consumers through YouTube, Facebook, television, and even through audio on radio!
Maggiano’s message is one that hits extremely close to the heart. If the task and objective of the day is something worth celebrating upon completion, that victory should also be savored with a warm plate of authentic Italian cuisine served by Maggiano’s Little Italy!
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