Luxi Yu Shares her Passion in Cross-Industry Designs

I'm Luxi Yu, a graduate of the London College of Fashion, where I developed expertise in communication design, interface design, cultural programming, and speculative design. My education has sharpened my strategic thinking and communication skills, fueling my curiosity to explore diverse industries and cultural landscapes worldwide.

The exploration of the future, curiosity and questioning of everything may be the biggest motivation for me to engage in the design and creative industry. When I realised that design can solve problems, and can also be used as a tool for exploration to speculate about the future, I was more eager to become a designer.

At present, I am an intern in FFBA, as an innovative designer, mainly engaged in product design and service design.

As a designer with a background in fashion design and creative direction, I view design as a way to tell stories—It's not just what it looks like but what it does behind it. In essence, design is about empathy, innovation, and the pursuit of harmony between people, products, and the environments we inhabit.

I like experience-driven design and focus on providing a seamless end-to-end solution for the user. I love how service design portrays complex systems, breaks down pain points, and reimagines interactions to create more intuitive and satisfying journeys.

It is fascinating to design not only for individual moments, but for overall experiences that connect people to services in meaningful and sustainable ways. The collaborative and multidisciplinary nature of service design excuses me because it allows us to consider different perspectives and needs while innovating.

I think good design is a combination of aesthetics, functionality and anticipation for tomorrow. Good design really cares about the user and really gives the user a great experience.

The exploration of women's rights has always been a topic that will not stop. However, when people call for slogans, they ignore the real needs of many women. I'm just starting from a very small point, hoping that there will be no more painful and embarrassing experience during gynecological examination. From the perspective of humanistic care, it is always feasible.

A large number of patient and physician observations, interviews, and focus group interviews.

Yes, I believe cultural heritage plays a significant role in shaping the design process. As someone from Asia, I am deeply influenced by the region’s rich traditions of craftsmanship, storytelling, and meticulous attention to detail.

These cultural elements often inform my design choices, particularly in the use of colour symbolism, intricate patterns, and the pursuit of aesthetic harmony that bridges tradition and modernity. They serve as a foundation, inspiring me to create designs that honour the past while embracing contemporary innovation.

Many thanks to the London Design Awards staff, it's a great honour for me. This will be my motivation to continue creating valuable work. And for people across the company, we will continue to strive to make the world a better place through the designs we create.

VELA is a project we are very proud of, and we question and criticise the traditional gynecological examination. It didn't have to be this way, and VELA's solution shows our love and support. We care about women's rights and experience, and even in the field of medical testing, whether it is structural function or detail innovation, we are solving the unhappiness of traditional gynecological examination.

Well, in order to solve the tearing sensation caused by the rapid expansion of the vaginal specoscope and the insecurity of women during the examination, we spent a lot of work on the structure to make it expand gently. And after extensive doctor-patient interviews, our breakthrough decision to hand the scaling process over to the user rather than the doctor.

Winning the London Design Awards has been incredibly validating for our practice. It’s given us broader recognition and strengthened our confidence when presenting to clients, showing that our ideas and values resonate on a global scale. This achievement demonstrates that design success goes beyond profitability—it’s about making a positive impact in people’s lives.

We’re grateful for this recognition and inspired to continue creating meaningful, people-centred designs. On a personal level, the award has inspired me to keep learning and evolving as a designer. It’s a reminder to stay curious, take risks, and continuously refine my craft.

Innovation, collaboration and love.

Mine really care about the details.

As we often say, AI is the future, and improving productivity must be a direction, but we as designers or creative industry workers, we should learn to use tools to use tools and create tools, and embrace a diverse future.

We never have a smooth sailing, but with the courage to break through the difficulties, enjoy the process with a face of pride and say, “well, it is difficult, but I can".

The best resources are all around you in real life.

Qijun Nie, my mentor, has not only given me great help and advice in creative work, but also taught me how to embrace life, start from solving small problems in life, and enjoy and appreciate every moment.

Do the right things.

I am very grateful to the team Functional Form Block Allies who helped me in creating VELA, especially Qijun Nie. Team spirit and project progress have been a great help at all times.