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Celebrating two decades since a remarkable discovery, Lidu's Yuan Fermentation Pits 20th Anniversary Baijiu bridges ancient heritage with modern elegance.
Commemorating a moment of historical or cultural significance is more than a nod to the past—it’s a way of etching it into the collective memory, ensuring its legacy endures. When it comes to a spectacle like Lidu's Yuan Fermentation Pits Excavation 20th Anniversary Baijiu, the importance is magnified. Marking two decades since the groundbreaking discovery of a Yuan Dynasty distillery site, this limited-edition release doesn’t just celebrate history; it channels it into every detail. From the packaging design to the product itself, it becomes a vessel of storytelling, offering a tangible connection to a remarkable piece of heritage that continues to inspire.
The packaging design for this commemorative baijiu transforms centuries of tradition into a visual and tactile masterpiece. Inspired by the national treasure of the pearl shell, the design echoes the elegance and profound heritage of the 800-year-old Yuan fermentation pits. This innovative structure goes beyond aesthetics—it embodies the cultural weight of the Yuan Dynasty distillery site while offering practical functionality. As both a striking display piece and a coveted collectible, the packaging enhances the timeless fragrance and rich aroma of the baijiu and additionally serves as a tribute to its status as an intangible cultural treasure, blending artistry with purpose.
The design takes a bold step in innovation, with its S-shaped opening cleverly crafted to mirror a pearl-bearing shell, lending an air of mystery and artistry. Inside, the lining draws inspiration from the Yuan Dynasty fermentation pits, with 20 bricks symbolizing two decades of history. The baijiu appears to cascade like a waterfall into an L-shaped pedestal, a striking representation of time distilled into this exceptional creation. This thoughtful packaging design not only captivates as a display piece but also weaves a story of tradition and craftsmanship, turning the passage of years into an aesthetic experience that is both meaningful and visually stunning.
The logo is a striking centerpiece, embodying the essence of the brand’s heritage and the historical significance of the Yuan fermentation pits. Positioned on the packaging like a treasured medal, it instantly captures attention with its distinctive and thoughtful design. Combining elements such as the Lidu sorghum logo, the Sun Bird symbol of national intangible cultural heritage, the "20th" emblem, and microbial motifs, the logo becomes more than a mere visual—it’s a tribute to the brand's storied past. This intricate design reflects the commitment to exceptional quality and the baijiu’s super-premium stature. Infused with over 800 years of history, the baijiu's rich aroma and unparalleled character promise an unforgettable experience for those who savor it.
A true spectacle in every sense, the packaging’s refined grey palette exudes an understated elegance that commands attention. Its subtle tones radiate sophistication, creating a visual harmony that feels both modern and timeless. The level of artistry displayed by Jiangxi Lidu Liquor Co., Ltd. and Shenzhen Tienciho Brand Creative Co., Ltd. is nothing short of remarkable. Every detail, from the precise contours to the immaculate finish, feels meticulously crafted to perfection. It’s the kind of design that invites admiration—not just for its beauty, but for the thought and effort behind it. This is packaging elevated to an art form, a masterpiece that stands as an icon to their exceptional vision and creativity which consequently led to securing the highest honor of Design of the Year in the 2024 MUSE Design Awards.
Credits
Entry Title: Lidu's Yuan Fermentation Pits 20th Anniversary Baijiu
Company: Jiangxi Lidu Liquor Co., Ltd. & Shenzhen Tienciho Brand Creative Co., Ltd.
Winning Category: Packaging Design - Wine, Beer & Liquor
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