Interview with Lav Kumar from United States
January 25, 2024
McDAAG 2023: A Slam Dunk in Brand Engagement and Beyond
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In the ever-evolving world of marketing, setting the right tone is crucial. It acts as the initial spark for immediate connections and is key in creating memorable campaigns. The tone sets the stage for captivating narratives, leaving audiences excited for more.
The Bear | FX
Leroy & Rose undertook the creative challenge of working on FX's award-winning series, "The Bear." Their contributions played a pivotal role in the show's success, adding to its acclaim within the industry.
The objective was to promote the authenticity of restaurant life while highlighting the vibrant personality of Chicago within the promotional campaign. The fast-paced environment of Chicago's culinary scene is vividly depicted through an expansive artistic approach that transcends conventional boundaries. Iconic elements of Chicago, including the distinctive "L" train and the city skyline, infuse the campaign with the essence of both the location and the characters, creating a seamless blend of sense of place and character-driven storytelling.
The poster for FX's "The Bear" is nothing short of astonishing, a visual masterpiece that intricately weaves together elements that directly relate to the series. With its captivating design, it manages to encapsulate the essence of the show, offering viewers a tantalizing glimpse into the gripping narrative. The poster's arresting visuals serve as a perfect prelude, setting the tone for the thrilling and suspenseful journey that awaits within the series.
Big Sky season 3 | ABC
With their remarkable track record, Leroy & Rose have now shouldered the responsibility of yet another hit series, "The Big Sky season 3" for ABC. Their creative prowess and attention to detail have positioned them as key contributors to the show's success, ensuring that viewers can expect an engaging and visually captivating experience. As they embark on this new endeavor, Leroy & Rose are poised to leave their mark on the latest season of this thrilling series.
The artistic direction aimed to convey the message of "Explore Montana, but with a hint of caution," in the promotional artwork for ABC's crime drama. The utilization of a vintage travel poster style not only provided a creative platform to showcase artistic skills but also served as a unique way to promote Montana as a captivating and enigmatic character within the storyline.
The promotional artwork has ignited a surge of anticipation as fans worldwide eagerly await the new season, brimming with excitement. The artistic direction in the poster impeccably captures the essence of the series, skillfully conveying the suspense and intrigue that lie ahead. With its evocative imagery, the artwork has not only heightened curiosity but also beautifully articulated the enigmatic atmosphere that characterizes the show's narrative.
Selena Gomez: My Mind & Me | Apple
In the midst of another exciting project, Leroy & Rose once again showcase their creative prowess, this time entrusted with promoting Selena Gomez's upcoming raw documentary, 'My Mind & Me,' for Apple, further solidifying their reputation as industry luminaries.
In the careful selection of a grayscale photograph for this revealing documentary, they masterfully encapsulate the essence of the singer-actress's transformative journey. Her expression, as she gazes just past the camera, conveys both vulnerability and strength, fostering a profound connection with viewers as she courageously shares the highs and lows of her career and personal battles with physical and mental health diagnoses over six years.
By stripping away the distraction of color, grayscale photography directs the audience's attention to the subject's emotions, expressions, and the underlying essence of the story. In doing so, it creates an intimate and immersive viewing experience that goes beyond the surface. This choice of grayscale photography for Selena Gomez's raw documentary, "My Mind & Me," is particularly apt. The grayscale tones effectively highlight her vulnerability, resilience, and the raw authenticity of her experiences. It is a visual language that transcends the superficial and invites viewers to connect on a deeper, more profound level.
Credits
Entry Title: The Bear
Client: FX
Entry Title: Big Sky Season 3
Client: ABC
Entry Title: Selena Gomez : My Mind & Me
Client: Apple
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