McDAAG 2023: A Slam Dunk in Brand Engagement and Beyond
January 25, 2024
Interview With René Kuipers From Netherlands
January 26, 2024
Calling all creative minds, animation enthusiasts, and KFC lovers! Buckle up for a journey into a finger-lickin' good world where imagination takes flight and fried chicken reigns supreme.
But this isn't your average chicken commercial. This is a vibrant, youth-centric celebration of KFC's 50th anniversary in Malaysia. Imagine a place called Kentucky Town, a haven where Gen-Z can hang out, co-create, and share their lives without a care in the world. A place bursting with relatability, where cartoon chickens’ groove to catchy tunes, burger buddies do the robot, and French fries snap selfies with their potato pals.
The journey begins with a simple tap: a boy swipes his phone, the screen erupts with a giant "Let's Go!" fried chicken, and he's whisked away into this fantastical realm. Join him as he cruises through Kentucky Town in a cherry-red car, chased by a whirlwind of dancing food characters. Witness their joyful reunion at a bustling KFC, where buckets of crispy goodness await.
KFC Kentucky Town goes beyond a simple video. It's both a celebration of KFC's enduring appeal and a tribute to carefree fun, fostering connections and shared experiences. The creative wizards behind this artwork, Lorrypop Studio, expertly combined the striking KFC image with a variety of mixed-media environments to create a scene that captures the essence of Gen Z.
So, what are you waiting for? Dive into the finger-lickin' fun of KFC Kentucky Town. Witness the animation that stole the hearts of millions. This is more than just a video, it's a reminder that imagination knows no bounds, and a single bucket of KFC can spark a world of endless possibilities.
Credits
Entry Title: KFC Kentucky Town
Entrant Company: Lorrypop Studio
Client: KFC Malaysia
Winning Category: Video - Animation
Experience the 2023 McDonald's All-American Games beyond the court. Explore how it transformed into a year-long movement, captivating audiences and solidifying its place as a cultural phenomenon. Dive deeper and discover the secrets to its success!
