We are a brand centric design studio who believe in order for any marketing initiative to be successful we need to firstly ensure that the overall brand experience is positioned properly. This is initiated with an immersive Discovery Session where we collectively go through the goals // objectives // etc. of a business and gather the info needed to properly strategize the position the company. For us the goal of a brand is to evoke an emotion or a feeling for the target market to connect with and have a desire to be a part of making it no longer a sale. Writing the brand story, mission, position, strategy, key words, tagline, logo [identity], color palette, typography, mood // inspiration and photography guidelines. Once this foundation is set we can affectively + cohesively develop all of the traditional supporting marketing materials.

For us being awarded A Muse Award means that our work is being recognized not only for the success it is bringing to our clients but also amongst other creative studios. We only started entering for awards in 2013 and have received over 200 awards for our branded experiences to date.

I believe that branded experiences and how they connect with audiences will continue to grow in importance and a means for successfully marketing products as services as we continue to be more and more inundated with content both in print and digital media. I am sure technology will advance where VR will allow us to immerse someone into an experience with a brand.

1. Creating an immersive experience 2. Being a brand story teller 3. Creating brands that evokes emotions and feelings

Architecture has always been my inspiration as long as I can remember and Frank Lloyd Wright my main inspiration. I appreciated his clean lines, there needing to be a reason for everything and his desire to ensure that a space worked within its environment and didn't detract from it.

The US as a whole are risk takes and believe are great at breaking the rules while making our own along the way.

Follow your passion, never give up and let your challenges be fuel for success.

Travel, get out and explore this is where creative inspiration comes from.

1. I really wanted to be an architect and was told at a young age that wouldn’t be possible since I wasn’t great at math. 2. There are additional helium experiences in the works.

Never giving up, not taking no for an answer if it is key to the success of a project!