{"id":941,"date":"2017-08-07T03:36:47","date_gmt":"2017-08-07T03:36:47","guid":{"rendered":"http:\/\/iaaawards.org\/blog\/?p=941"},"modified":"2025-07-18T09:15:52","modified_gmt":"2025-07-18T09:15:52","slug":"rottet-studio-invitation-card-design","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/rottet-studio-invitation-card-design\/","title":{"rendered":"Rodeo with Rottet Invitation Card Design by Rottet Studio wins 2017 Muse Creative Awards"},"content":{"rendered":"

Creative Pick: Rodeo with Rottet invitation card design by Rottet Studio wins 2017 Muse Creative Awards<\/h4>\n

For an exclusive business development event at the Houston Rodeo, we wanted to create a custom invitation card design\u00a0that could sit alongside the existing Rottet Studio brand. The ideas are all about\u00a0elegant, contemporary, and visually clean, while translating the freewheeling spirit of the rodeo.<\/p>\n

\"Invitation<\/p>\n

Company : Rottet Studio<\/a><\/p>\n

Client : Rottet Studio<\/p>\n

Project Title : Rodeo with Rottet<\/p>\n

Category : MARKETING BRANDING & DESIGN | Invitation \/ Greeting Card<\/p>\n

Country : United States<\/p>\n

\"Invitation<\/p>\n

To avoid the childish kitsch of many rodeo themes, we devised a playful yet practical alternative.\u00a0A red cotton bandana conveying the details of this multi-venue event that guests could also wear to the rodeo itself. The resulting hand-drawn and hand-lettered design is both interactive. It encouraging invitees to unfold and rotate the bandana, and also subtly branded, the swirling typography a nod to the company\u2019s Texas roots.<\/p>\n

The careful combination of sans serif and rustic typefaces makes this design a tailored deviation from the firm\u2019s standard brand guidelines. Thus, we selected red and tan accent colors to complement the various textural elements. The idea is to preserve\u00a0the signature Rottet Studio white and grey color palette.<\/p>\n

Unfinished wood, recycled paper, and cotton lend an understated ruggedness to the invitation.They\u2019re meant to be touched as much as they are read. The thank you cards feature a variation of the rope lettering, laser-cut onto grey walnut plaques. Finally, the smoky, seared typography on the thank you cards evokes traditional cattle branding irons used in the livestock trade. At the end of the night, guests received custom grey and white cowboy boot cookies with the thank you plaque, wrapped together with natural jute twine as a finishing touch.<\/p>\n

Visit\u00a0Muse\u00a0Creative Awards<\/a>\u00a0Winner Page\u00a0for more great works.<\/p>\n

Advertising Awards\u00a0\u00a0| \u00a0Muse Awards\u00a0\u00a0| \u00a0Creative Awards\u00a0\u00a0| \u00a0Photography Awards\u00a0\u00a0| \u00a0Website Awards\u00a0\u00a0|\u00a0Video Awards<\/p>\n","protected":false},"excerpt":{"rendered":"

Creative Pick: Rodeo with Rottet invitation card design by Rottet Studio wins 2017 Muse Creative Awards For an exclusive business development event at the Houston Rodeo, [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":41445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,405,66],"tags":[9,12],"yoast_head":"\nInvitation Card Design | Rottet Studio wins 2017 Muse Creative Awards<\/title>\n<meta name=\"description\" content=\"Rodeo with Rottet Invitation Card Design by Rottet Studio wins 2017 Muse Creative Awards. 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