{"id":933,"date":"2017-07-27T09:21:34","date_gmt":"2017-07-27T09:21:34","guid":{"rendered":"http:\/\/iaaawards.org\/blog\/?p=933"},"modified":"2022-08-01T11:05:02","modified_gmt":"2022-08-01T11:05:02","slug":"tronvig-group-outdoor-advertising-muse","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/tronvig-group-outdoor-advertising-muse\/","title":{"rendered":"Outdoor Advertising | Tronvig Group Wins 2017 Muse Creative Awards"},"content":{"rendered":"<h3>Tronvig Group&#8217;s outdoor advertising wins Gold Award at 2017 Muse Creative Awards<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-935 size-full\" title=\"Outdoor Advertising | Tronvig Group wins 2017 Muse Creative Awards \" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/05\/9thdu8w4125eju5f.jpg\" alt=\"Outdoor Advertising | Tronvig Group wins 2017 Muse Creative Awards \" width=\"1200\" height=\"1725\" \/><\/p>\n<p>Company : <a href=\"https:\/\/www.tronviggroup.com\/\" class=\"external\">Tronvig Group<\/a><\/p>\n<p>Client : National Museum Of Women in the Arts<\/p>\n<p>Project Title : What is Natural?<\/p>\n<p>Category : OUTDOOR ADVERTISING | Outdoor Campaign<\/p>\n<p>Country : United States<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-934 size-full\" title=\"Outdoor Advertising | Tronvig Group wins 2017 Muse Creative Awards \" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/05\/j2n0sjgekvv40dcw.jpg\" alt=\"Outdoor Advertising | Tronvig Group wins 2017 Muse Creative Awards \" width=\"1200\" height=\"1725\" \/><\/p>\n<p>Two different exhibitions at The National Museum of Women in the Arts in Washington, DC. needs to be promoted through a single advertising campaign. With no celebrity artist to pull visitors, we drew on a common theme from both exhibitions to engage the &#8220;art buff&#8221; target: What is Natural? Avoiding conventional art exhibition advertising (which usually features a &#8220;representative&#8221; artwork from the show) we asserted that the exhibition was about an idea rather than any particular artwork. This required prioritizing the question over the art.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-936 size-full\" title=\"Outdoor Advertising | Tronvig Group wins 2017 Muse Creative Awards \" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/05\/t07c51gqgwspzcf3.jpg\" alt=\"Outdoor Advertising | Tronvig Group wins 2017 Muse Creative Awards \" width=\"1200\" height=\"1725\" \/><\/p>\n<p>It seems that artists acknowledged this intent. In fat all artists gave permission to use their works in this way without edits. The outdoor campaign got particular attention in the context of a generally traditional DC museum advertising landscape. It draws significant attendance despite a very modest media buy. Survey data also showed advertising as an important factor in driving attendance.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1345 size-full\" title=\"Outdoor Advertising | Tronvig Group wins 2017 Muse Creative Awards \" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/07\/evd246ub.jpg\" alt=\"Outdoor Advertising | Tronvig Group wins 2017 Muse Creative Awards \" width=\"1200\" height=\"1725\" \/><\/p>\n<p><strong>Credits<\/strong><\/p>\n<p>Creative Director : James Heaton<\/p>\n<p>Production Manager : Kira Brodskaya<\/p>\n<p>Designer : Anne Mieth<\/p>\n<p>Designer : Tanya Kuznetsova<\/p>\n<div class=\"winner_info_title\"><\/div>\n<div class=\"winner_info_title\">\n<div class=\"winner_info_title\">Visit\u00a0<a href=\"https:\/\/museaward.com\/winner\" class=\"external\">Muse\u00a0Creative Awards<\/a>\u00a0Winner Page\u00a0for more great works.<\/div>\n<\/div>\n<div class=\"winner_info_title\"><\/div>\n<div class=\"winner_info_title\">Advertising Awards | \u00a0Muse Awards \u00a0| \u00a0Creative Awards\u00a0 \u00a0| \u00a0Photography Awards \u00a0| \u00a0Website Awards \u00a0| <a href=\"https:\/\/museaward.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Muse Awards<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tronvig Group&#8217;s outdoor advertising wins Gold Award at 2017 Muse Creative Awards Company : Tronvig Group Client : National Museum Of Women in the Arts Project<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66],"tags":[10,9,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outdoor Advertising | Tronvig Group Wins 2017 Muse Creative Awards<\/title>\n<meta name=\"description\" content=\"Tronvig Group wins Gold Award at 2017 Muse Creative Awards. 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