{"id":734,"date":"2017-04-25T04:40:05","date_gmt":"2017-04-25T04:40:05","guid":{"rendered":"http:\/\/iaaawards.org\/blog\/?p=734"},"modified":"2022-08-01T11:05:07","modified_gmt":"2022-08-01T11:05:07","slug":"frame-dk-muse-product-advertising-panton","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/frame-dk-muse-product-advertising-panton\/","title":{"rendered":"Muse Creative Awards | Verner Panton Panthella Mini Product Advertising"},"content":{"rendered":"<h3>Frame.dk Receives Platinum Award at 2017 Muse Creative Awards<\/h3>\n<p><strong>Verner Panton Panthella Mini product advertising video by Frame.dk, Denmark incorporates bright colors and abstract shapes.\u00a0<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-754 size-full\" title=\"Muse Creative Awards | Verner Panton Panthella Mini Product Advertising\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Muse-Panthella-Mini-01.png\" alt=\"Muse Creative Awards | Verner Panton Panthella Mini Product Advertising\" width=\"1280\" height=\"719\" \/><\/p>\n<p>Company : <a href=\"https:\/\/frame.dk\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Frame.dk<\/a><\/p>\n<p>Client:\u00a0Louis Poulsen<\/p>\n<p>Project Title : Verner Panton Panthella Mini<\/p>\n<p>Category :\u00a0Video<\/p>\n<p>Country : Denmark<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/203093267?loop=1\" width=\"900\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Louis Poulsen requests Frame.dk to create a spot for Verner Panton&#8217;s lamp design. &#8220;We couldn&#8217;t contain our excitement!&#8221;, indicates Frame.dk. They are big fans of Panton&#8217;s style, so it was a great pleasure for them to work with one of his designs. The &#8220;Panetella Mini&#8221; lamp is a smaller version of the original Panthella lamp, launched in 1971. It features a metal shade and comes in 11 delicious colours.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-752 size-full\" title=\"Muse Creative Awards | Verner Panton Panthella Mini Product Advertising\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Muse-Panthella-Mini-05.png\" alt=\"Muse Creative Awards | Verner Panton Panthella Mini Product Advertising\" width=\"1280\" height=\"718\" \/><\/p>\n<p>The legendary Danish designer Verner Panton uses powerful colours, organic shapes and uncommon materials. He designs everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60&#8217;s.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-751 size-full\" title=\"Muse Creative Awards | Verner Panton Panthella Mini Product Advertising\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Muse-Panthella-Mini-03.png\" alt=\"Muse Creative Awards | Verner Panton Panthella Mini Product Advertising\" width=\"1280\" height=\"716\" \/><\/p>\n<p>As a starting point, Frame.dk investigates on Panton&#8217;s aesthetic universe. Then, they commence designing a tour de force of lamps, eye popping colours and abstract shapes. All of those is an inspiration by the man himself.\u00a0Louis Poulsen\u00a0also encourages them to give it their own personal touch. Thus, they had the freedom to interpret the unique style of Verner Panton. They did it with a unique twist. Besides, the video establishes a lighter, more contemporary tone!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-753 size-full\" title=\"Muse Creative Awards | Verner Panton Panthella Mini Product Advertising\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Muse-Panthella-Mini-02.png\" alt=\"Muse Creative Awards | Verner Panton Panthella Mini Product Advertising\" width=\"1280\" height=\"719\" \/><\/p>\n<p>In the end, it was all about creating something warm, happy, alive, intelligent and playful &#8211; just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-755 size-full\" title=\"Muse Creative Awards | Verner Panton Panthella Mini Product Advertising\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Muse-Panthella-Mini-04.png\" alt=\"Muse Creative Awards | Verner Panton Panthella Mini Product Advertising\" width=\"1280\" height=\"720\" \/><\/p>\n<p>Visit\u00a0Muse\u00a0<a href=\"https:\/\/museaward.com\/winner-info.php?id=960\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Creative Awards<\/a>\u00a0Winner Page\u00a0for more great works.<\/p>\n<p>Advertising Awards\u00a0\u00a0| \u00a0Muse Awards\u00a0\u00a0| \u00a0Creative Awards\u00a0\u00a0| \u00a0Photography Awards\u00a0\u00a0| \u00a0Website Awards\u00a0 | \u00a0<a href=\"https:\/\/museaward.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Video Awards<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frame.dk Receives Platinum Award at 2017 Muse Creative Awards Verner Panton Panthella Mini product advertising video by Frame.dk, Denmark incorporates bright colors and abstract shapes.\u00a0 Company<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66],"tags":[10,9,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Muse Creative Awards | Verner Panton Panthella Mini Product Advertising<\/title>\n<meta name=\"description\" content=\"Verner Panton Panthella Mini product advertising by Frame.dk wins Platinum Award at 2017 Muse Creative Awards. 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