{"id":724,"date":"2017-04-19T03:02:01","date_gmt":"2017-04-19T03:02:01","guid":{"rendered":"http:\/\/iaaawards.org\/blog\/?p=724"},"modified":"2022-08-01T11:05:08","modified_gmt":"2022-08-01T11:05:08","slug":"muse-beaufort-bar-menu-design-shotopop","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/muse-beaufort-bar-menu-design-shotopop\/","title":{"rendered":"Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards"},"content":{"rendered":"<h3>Menu Design with &#8220;Reverse&#8221; Tunnel Book Concept Receives Platinum Award<\/h3>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-729 size-full\" title=\"Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Muse-Beaufort-Bar-01.jpg\" alt=\"Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards\" width=\"2100\" height=\"1280\" \/><\/h3>\n<p>Company : <a href=\"https:\/\/shotopop.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Shotopop<\/a><\/p>\n<p>Project Title : Beaufort Bar at the Savoy<\/p>\n<p>Client: Beaufort Bar at the Savoy<\/p>\n<p>Category : Marketing Branding &amp; Design<\/p>\n<p>Country : United Kingdom<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-730 size-full\" title=\"Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Muse-Beaufort-Bar-00.jpg\" alt=\"Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards\" width=\"2100\" height=\"1280\" \/><\/p>\n<p>Twisting strands from the Savoy&#8217;s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests from secret wartime speakeasies, rooftop tap-dancing to extravagant gondola parties.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-727 size-full\" title=\"Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Muse-Beaufort-Bar-02.jpg\" alt=\"Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards\" width=\"2100\" height=\"1575\" \/><\/p>\n<p>One could also gaze upon luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones. Overall, the menu is made up of twenty cocktails, each with an individual double page spread illustration.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-728 size-full\" title=\"Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Muse-Beaufort-Bar-03.jpg\" alt=\"Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards\" width=\"2100\" height=\"1280\" \/><\/p>\n<p>The &#8220;reverse&#8221; tunnel book format means that as one turns into each page, the following page will reveal another &#8220;layer&#8221; or historic Savoy narrative. Readers would ultimately end on a sweet little reveal right at the last page. Here, the book presents the reimagined &#8220;Greenman&#8221; from the original 1930&#8217;s Savoy Cocktail Book.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-726 size-full\" title=\"Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Muse-Beaufort-Bar-04.jpg\" alt=\"Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards\" width=\"2100\" height=\"1575\" \/><\/p>\n<p>Readers are also able to look back on the previous pages to see a swirling of cocktail ingredients \/ tasting notes that pop out into the hollow created by all the revealing layers.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-725 size-full\" title=\"Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Muse-Beaufort-Bar-05.jpg\" alt=\"Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards\" width=\"2100\" height=\"1280\" \/><\/p>\n<p>Availability:\u00a0Exclusively at the Beaufort Bar in London<\/p>\n<p>Visit\u00a0Muse\u00a0<a href=\"https:\/\/museaward.com\/winner-info.php?id=960\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Creative Awards<\/a>\u00a0Winner Page\u00a0for more great works.<\/p>\n<p>Advertising Awards\u00a0\u00a0| \u00a0Muse Awards\u00a0\u00a0| \u00a0Creative Awards\u00a0\u00a0| \u00a0Photography Awards\u00a0\u00a0| \u00a0Website Awards | \u00a0<a href=\"https:\/\/museaward.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Video Awards<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Menu Design with &#8220;Reverse&#8221; Tunnel Book Concept Receives Platinum Award Company : Shotopop Project Title : Beaufort Bar at the Savoy Client: Beaufort Bar at the<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,66],"tags":[9,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards<\/title>\n<meta name=\"description\" content=\"A Platinum Winner at the 2017 Muse Creative Awards, the menu design by Shotopop is in a &quot;reverse&quot; tunnel book format. 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