{"id":670,"date":"2017-04-07T04:04:32","date_gmt":"2017-04-07T04:04:32","guid":{"rendered":"http:\/\/iaaawards.org\/blog\/?p=670"},"modified":"2022-08-01T11:08:07","modified_gmt":"2022-08-01T11:08:07","slug":"vega-alice-mirror-innovative-part-iv","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/vega-alice-mirror-innovative-part-iv\/","title":{"rendered":"Innovative Movie Promo Wins 2016 Vega Digital Awards"},"content":{"rendered":"<p><strong>Part IV promotes the movie, Alice through the Looking Glass &#8220;Wonder Mirror&#8221; in an innovative and interactive way. This movie promo is the Canopus Winner at the 2016 Vega Digital Awards.\u00a0<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-672 size-full\" title=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-05-at-4.00.09-PM.png\" alt=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" width=\"1280\" height=\"800\" \/><\/p>\n<p>Company : <a href=\"https:\/\/www.part4.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Part IV<\/a><\/p>\n<p>Project Title :\u00a0Alice Through The Looking Glass &#8220;Wonder Mirror&#8221;<\/p>\n<p>Client: <a href=\"https:\/\/www.disney.my\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Walt Disney Pictures<\/a><\/p>\n<p>Category : Innovative \/ Experimental<\/p>\n<p>Country : United States<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/144081408?autoplay=0&amp;loop=1\" width=\"900\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4>The Challenge<\/h4>\n<p>Disney challenged us to find a way to promote &#8220;Alice Through The Looking Glass&#8221;. We conceived a magical mirror, using cutting edge face-tracking technology to transform anyone into a beloved Alice character. We built custom kiosks that traveled all over the world, including a two-month residency at Disneyland. Users were emailed a photo &amp; Instagram video of their experience.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-679 size-full\" title=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/alice_feature_test.jpg\" alt=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" width=\"1920\" height=\"1280\" \/><\/p>\n<div class=\"winner_row_2\">\n<p class=\"p1\"><span class=\"s1\">&#8216;Walt Disney Pictures challenged us to find a way to promote their new film,\u00a0Alice Through The Looking Glass, at the 2015 D23 Convention in Anaheim, CA.\u00a0 We had a 40? x 40? space, a blank canvas to build our own little corner of Wonderland.<\/span><\/p>\n<h4>The Idea<\/h4>\n<p class=\"p1\"><span class=\"s1\">We conceived a magical mirror, using cutting edge face tracking technology to instantly transform anyone into a beloved Alice character.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Our goal was to not just use a simple 2D overlay, but to fully transform the user with both makeup and 3D elements, tracked perfectly in real-time.\u00a0 And of course, to create a cool shareable takeaway from the experience.&#8217;<\/span><\/p>\n<p class=\"p1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-678 size-full\" title=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/p4_s2_feature_1920x1280_clean_2.jpg\" alt=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" width=\"1920\" height=\"1280\" \/><\/p>\n<h4>The Execution<\/h4>\n<p class=\"p1\"><span class=\"s1\">&#8216;We began by designing a whimsical Wonderland inspired space with plush grass, cobblestone pathways, mushrooms, topiaries, and costumes from the film.\u00a0 To best accommodate the anticipated line for this attraction at D23, we decided to build four of our Wonder Mirror kiosks to minimize wait time.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Each kiosk had a larger mirror with a duplicate feed placed on the outside so friends, family, and passing fans could stand and watch same the magical results from users\u2019 screens inside the kiosks.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">With our designs completed, we partnered with Premiere Displays to build and finesse our vision into a reality.\u00a0 The physical build for Alice began with dozens of artisans hand crafting our little corner of Wonderland.&#8217;<\/span><\/p>\n<p class=\"p1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-682 size-full\" title=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-05-at-4.55.18-PM.png\" alt=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" width=\"1280\" height=\"718\" \/><\/p>\n<p class=\"p1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-681 size-full\" title=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/alice_comp_02.jpg\" alt=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" width=\"927\" height=\"720\" \/><\/p>\n<div class=\"winner_info_title\">\n<div class=\"winner_info_title\">\n<p><em>&#8216;<\/em>We quickly learned that this style of a fully immersive face tracking execution hadn\u2019t really been accomplished before. There were several examples of just 2D texture wrapping and 3D paste-on head replacement, but nothing as robust and transformation we were envisioning.<\/p>\n<p>After several months down the rabbit hole in research and development with multiple cameras, trackers, and hardware solutions, we decided to build own custom software to interface with raw facial tracking data.<\/p>\n<p>This custom application allowed us to position our occluded 3D elements and pair them with our texture wrap makeup effects. Overall, this creates a true first-to-market experience. It is a revolutionary progression of a traditional \u201cphoto booth,\u201d now truly allowing real-time augmented transformation.&#8217;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-684 size-full\" title=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/disney-alice-facial-transformation_orig-copy.jpg\" alt=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" width=\"1413\" height=\"632\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-677 size-full\" title=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-05-at-4.30.13-PM.jpg\" alt=\"Innovative | Alice through the Looking Glass &quot;Wonder Mirror&quot; Wins 2016 Vega Digital Awards\" width=\"611\" height=\"621\" \/><\/p>\n<p>Visit\u00a0<a href=\"https:\/\/vegaawards.com\/winner.php\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Vega Digital Awards\u00a0Winner Page<\/a>\u00a0for more great works.<\/p>\n<\/div>\n<\/div>\n<div class=\"winner_info_title\">\n<div class=\"winner_info_title\">Vega\u00a0Awards\u00a0\u00a0| \u00a0Digital Awards\u00a0\u00a0| \u00a0Website Awards\u00a0 | \u00a0<a href=\"https:\/\/vegaawards.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Video Awards<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Part IV promotes the movie, Alice through the Looking Glass &#8220;Wonder Mirror&#8221; in an innovative and interactive way. This movie promo is the Canopus Winner at<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[105,66],"tags":[58,59],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovative Movie Promo Wins 2016 Vega Digital Awards<\/title>\n<meta name=\"description\" content=\"Part IV promotes the movie, Alice through the Looking Glass &quot;Wonder Mirror&quot; in an innovative way. 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