{"id":627,"date":"2017-03-31T02:52:18","date_gmt":"2017-03-31T02:52:18","guid":{"rendered":"http:\/\/iaaawards.org\/blog\/?p=627"},"modified":"2022-08-01T11:08:07","modified_gmt":"2022-08-01T11:08:07","slug":"vega-online-advertising-la-mer-psyop","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/vega-online-advertising-la-mer-psyop\/","title":{"rendered":"La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards"},"content":{"rendered":"<h3>An Imaginative Film for Estee Lauder Grabs Canopus Award<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-628 size-full\" title=\"La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards \" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/03\/Lamer01.jpg\" alt=\"La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards \" width=\"1440\" height=\"661\" \/><\/p>\n<p>Company : <a href=\"http:\/\/www.psyop.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Psyop<\/a><\/p>\n<p>Project Title : La Mer Part 2<\/p>\n<p>Client:\u00a0<a href=\"https:\/\/www.esteelauder.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link external\">Estee Lauder<\/a><\/p>\n<p>Category : Online Video |\u00a0Animation<\/p>\n<p>Country : United States<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/197968435?autoplay=0&amp;loop=1\" width=\"900\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we tell a story of one traveler who represents us all.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-632 size-full\" title=\"La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards \" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/03\/Lamer05.jpg\" alt=\"La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards \" width=\"1440\" height=\"660\" \/><\/p>\n<p><em>&#8220;I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.&#8221; &#8211; Albert Einstein<\/em><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-629 size-full\" title=\"La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards \" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/03\/Lamer02.jpg\" alt=\"La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards \" width=\"1440\" height=\"663\" \/><\/p>\n<h4>Director Marie Hyon on creating for Estee Lauder:<\/h4>\n<p>&#8220;In the spirit of Albert Einstein, we wanted to create a film that will challenge our imagination. We love the story of Dr. Max Huber and the myth behind his journey to find the cure to heal his burnt skin. We believe the myth is more powerful than the reality. Our film focuses on the poetic legendary tale rather than the reality and its facts. Besides, reality leaves nothing to the imagination. For the first\u00a0<em>La Mer<\/em>\u00a0film, we focused on introducing Dr. Max Huber and telling his story. For the follow up film, we focus mainly on the fascination of exploring the unknown.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-631 size-full\" title=\"La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards \" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/03\/Lamer03.jpg\" alt=\"La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards \" width=\"1440\" height=\"667\" \/><\/p>\n<p>Curiosity is the key to staying young. And the wonders of nature inspire the curious ones to seek out its secrets, and question what is beyond or beneath the surface.\u00a0<em>La Mer Part 2<\/em>\u00a0is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we will tell a story of one traveler who represents us all.&#8221;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-633 size-full\" title=\"La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards \" src=\"https:\/\/muse.international\/wp-content\/uploads\/2017\/03\/Lamer06.jpg\" alt=\"La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards \" width=\"1440\" height=\"668\" \/><\/p>\n<div class=\"winner_info_title\">\n<div class=\"winner_info_title\">\n<p>Visit\u00a0<a href=\"https:\/\/vegaawards.com\/winner.php\" class=\"external\">Vega Digital Awards\u00a0Winner Page<\/a>\u00a0for more great works.<\/p>\n<\/div>\n<\/div>\n<div class=\"winner_info_title\">\n<div class=\"winner_info_title\">Video Awards\u00a0\u00a0| \u00a0Digital Awards \u00a0| \u00a0Website Awards\u00a0 | \u00a0<a href=\"https:\/\/vegaawards.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"external\">Video Awards<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An Imaginative Film for Estee Lauder Grabs Canopus Award Company : Psyop Project Title : La Mer Part 2 Client:\u00a0Estee Lauder Category : Online Video |\u00a0Animation<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,105,66],"tags":[58,59],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Mer Part 2 Online Advertising by Psyop Wins 2016 Vega Digital Awards<\/title>\n<meta name=\"description\" content=\"La Mer Part 2 online advertising by Psyop wins the Canopus Award at the 2016 Vega Digital Awards. 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