{"id":42486,"date":"2025-09-11T08:59:00","date_gmt":"2025-09-11T08:59:00","guid":{"rendered":"https:\/\/muse.international\/?p=42486"},"modified":"2025-09-14T14:29:27","modified_gmt":"2025-09-14T14:29:27","slug":"xingyue-deng-on-reimagining-corporate-storytelling-with-m-magazine","status":"publish","type":"post","link":"https:\/\/muse.international\/index\/xingyue-deng-on-reimagining-corporate-storytelling-with-m-magazine\/","title":{"rendered":"Xingyue Deng on Reimagining Corporate Storytelling with M\/Magazine"},"content":{"rendered":"\n

Xingyue Deng, founder of Chengdu Mifang Culture (Find Design Studio), specializes in brand identity, packaging, and editorial design, creating thoughtful solutions that merge strategy, storytelling, and visual impact.<\/p>\n\n\n\n

Q1. Congratulations on winning the MUSE Design Awards! Can you introduce yourself and share about what inspired you to pursue design as a career?<\/strong><\/p>\n\n\n\n

Thank you! My name is Xingyue Deng, a visual designer, professional member of the Hong Kong Designers Association (HKDA), and founder of Chengdu Mifang Culture (Find Design Studio), a creative studio based in Chengdu, China.<\/p>\n\n\n\n

My work centers on brand identity, packaging, editorial design, and visual communication, where I collaborate with clients across diverse industries to create solutions that merge strategic thinking with aesthetic impact. Over the years, I\u2019ve been fortunate to receive international recognition from several award programs.<\/p>\n\n\n\n

My journey into the creative industry began with a deep curiosity about how design shapes perception and connects people with brands. I started with traditional graphic design and gradually expanded my practice into multidisciplinary visual storytelling, combining editorial, interaction, and immersive experiences.<\/p>\n\n\n\n

This approach naturally led to projects like M\/magazine, where we reimagined a 30th-anniversary corporate publication into an interactive storytelling platform. For me, design has always been about creating emotional resonance \u2014 making ideas not just visible, but memorable.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q2. What does being recognized in the MUSE Design Awards mean to you?<\/strong><\/p>\n\n\n\n

We decided to submit M\/magazine<\/em> to the MUSE Creative Awards because this project represents a breakthrough in how we approach editorial design and brand storytelling. We wanted to challenge ourselves and showcase how a traditional corporate publication can evolve into an interactive and emotionally engaging experience.<\/p>\n\n\n\n

Winning this award is incredibly meaningful. On a personal level, it\u2019s a moment of pride and encouragement \u2014 a reminder that our creative experiments resonate beyond our immediate industry. Professionally, it validates our studio\u2019s vision and opens doors to more international collaborations and cross-disciplinary opportunities.<\/p>\n\n\n\n

For us, this award is not just recognition of good design \u2014 it\u2019s a celebration of storytelling, innovation, and emotional connection.<\/p>\n\n\n\n

Q3. Can you share the story behind your success? What inspired its creation, and what do you <\/strong><\/p>\n\n\n\n

M\/magazine was redesigned to celebrate Maccura\u2019s 30th anniversary. We wanted to create more than just a commemorative publication \u2014 we aimed to turn it into a platform for dialogue between the brand and its audience.<\/p>\n\n\n\n

The core idea was to highlight four key values of the company \u2014 Innovation, Image, Communication, and Responsibility \u2014 and translate them into four cover designs, each with a distinct visual identity. We used Moir\u00e9 animation printing on the covers, so when readers move the overlay, the imagery comes alive. This playful interactivity encourages curiosity and invites people to engage with the magazine physically, not just visually.<\/p>\n\n\n\n

In today\u2019s digital-first era, where printed media often struggles to attract attention, M\/magazine shows how editorial design can evolve by combining tactile experiences, storytelling, and interactivity.<\/p>\n\n\n\n

Q4. What role does experimentation play in your creative process? Can you share an example?<\/strong><\/p>\n\n\n\n

What sets M\/magazine apart is its fusion of strategy, interactivity, and storytelling. It\u2019s not just visually attractive; every design decision reflects the brand\u2019s values and communicates them in a way that feels fresh and immersive.<\/p>\n\n\n\n

We didn\u2019t simply redesign layouts \u2014 we reimagined the role of a corporate magazine. By transforming a traditional medium into an interactive storytelling platform, we created an experience that connects the brand, its employees, and its audience in a meaningful way.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Q5. What’s the most unusual source of inspiration you’ve ever drawn from for a project?<\/strong><\/p>\n\n\n\n

One of the biggest challenges was balancing innovation with functionality. We wanted to introduce techniques like Moire animation covers and interactive layouts, but we also had to ensure the magazine remained practical, readable, and aligned with the company\u2019s communication goals.<\/p>\n\n\n\n

We overcame this by working closely with both the editorial team and the printing specialists. Through constant prototyping, testing, and refinement, we found the sweet spot between creativity and usability \u2014 ensuring the final product was both exciting and effective.<\/p>\n\n\n\n

Winning Entries<\/p>\n\n\n\n

<\/p>\n\n\n\n

M\/Magazine<\/a><\/p>\n\n\n\n

Explore the journey of Danting Li<\/a>, the Gold Winner of the 2025 MUSE Creative Awards. She is the co-founder and lead designer at SparksGlo, where bold brand identities and immersive digital experiences come to life.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Xingyue Deng, founder of Chengdu Mifang Culture (Find Design Studio), specializes in brand identity, packaging, and editorial design, creating thoughtful solutions that merge strategy, storytelling, and [\u2026]<\/span><\/p>\n","protected":false},"author":19,"featured_media":42487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,372,553,397],"tags":[9,12,382],"yoast_head":"\nXingyue Deng on Reimagining Corporate Storytelling with M\/Magazine<\/title>\n<meta name=\"description\" content=\"Winner interview with Xingyue Deng for M\/Magazine from China, the Silver Winner of the 2025 MUSE Creative Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muse.international\/index\/xingyue-deng-on-reimagining-corporate-storytelling-with-m-magazine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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